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Google Search Engine. If you have been on the internet you have probably used them for a search or two. Estimates a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

re that Google has a little over half of ALL search engine traffic.

They have search engines for the USA, Canada,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

K, Australia, and many other countries. They also have search engines that are language specific.

For the search e

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ngine marketer, a focus on Google rankings can lead to big profits. It would take a number one ranking on all other

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

search engines to provide the same traffic to your site as the top ranking in just Google.

Imagine trying to get t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e top spot on Yahoo, MSN, Alta Vista, and Ask Jeeves all at the same time as opposed to just having to fight the Go

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ogle War.

I juggled the numbers and found that with only .32% of all search traffic for a popular group of related

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

terms, you can make enough money to replace your job. You can catch that percentage of people from the second page

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

of the main phrase.

It just doesn't make sense to fight the individual battles for each search engine when you can

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

focus on one. The competition is fierce for that top spot on Google, but somebody has to be No. 1. It may as well b

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

you (or me). Besides, you are bound to get some good rankings on the others at the same time.

If you want good ra

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nkings on Google, here is one strategy that I have had very good luck with. Pick a popular keyphrase and shoot for

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t. Optimize your home page for it and have it in your domain name. Odds are, you won't get your top spot in the mai

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

n phrase you have chosen.

Instead, you will end up with some top rankings in lesser searched terms, and some thing

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

you never thought of. With a top five for my main term on Google, I still get over 75% of my search engine traffic

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

from terms I didn't directly target.

The lesson is, shoot for the stars and you will surely get to the moon. Take

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

your best shot for the top spot of the most common term. Build your site around the main term and its related seach

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s and you will get your fair share of the traffic from the lesser terms.

Remember, one percent of the total search

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

es for the keyphrase and its related searches will put you on easy street with just a marginally productive site. A

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

d the best way to get your one percent is to focus on where 50% of the people already go.

The Google Search Engine

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Do you know how to write a great headline? You should because headlines are the lifeblood of your product/service. Newspaper and magazine headlines are some of the best you’ll see. They depend on these headlines for sales. And since they have about 4 seconds to capture your attention, they better be good.

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