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Submit Your Site To 10,000 Search Engines!

No, don't bother.

Search engine submission to ten thousand search engines is a waste of your time, and you

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

'll probably just receive lots of unwanted email for your efforts. Actually, you don't even have to submit your site to the major search engines these

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

days as they prefer to find your site rather than the other way round.

Simply get a link to your site from a website already listed on the major searc

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

h engines - i.e. Google, Yahoo! and MSN - and wait for your site to also get listed.

(Hopefully the web pages on your site contain informative content

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

, good page titles and text in your meta description tag that sounds compelling. If your site is not optimised properly then you need to learn how to d

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

o this first, because getting found on search engines is more difficult than just getting listed on them.)

Should You Use Auto-Submission Tools?

Au

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tomatic site submission tools are of very little use when you consider a) there are very few major search engines and b) these search engines prefer to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

find your site. So, no, do not use these auto-submission tools (read above).

Instead, hand submit your site to search engines important to your niche

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

and get found by the major search engines.

How Do I Get All of My Site Listed?

The major search engines, GOOGLE, YAHOO!, MSN, will index your home p

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

age first. These search engines will then explore the whole of your site via search engine robots and add all of the pages they find.

This means that

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t's important to create a site map - a page that contains all of the important links on your website - and link to this site map from your homepage.

Y

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ou can be even more proactive than this and actually add your site map to the major search engines. (Here's how Google lets you do this - http://www.go

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ogle.com/webmasters/sitemaps/.)

What About Directories?

There are important directories to get listed on. This can be easier said than done, however.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

In the case of DMOZ, a volunteer-edited directory, you can add your site and it may take months and months to get listed or it may never get listed.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Still, you should try to get your site added to important directories like DMOZ.

What makes a directory important? Lots of factors, not least of which

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

is how popular that directory is (how many people use the site). StrongestLinks.com maintain a list of important directories, with details about popul

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

arity, what types of sites are allowed to be submitted and whether submission is free (quite often it is not).

Get your site added to a few directorie

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s per month, if you can afford to do so. Do not let cost put you off. Strongest Links maintains an updated list of major directories here - http://www

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

.strongestlinks.com/directories.php

--

Search engines and directories can still be a great way of getting free traffic to your website. But you only

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

need to bother with a few search engines these days (particularly Google). Make sure your site is listed, but make sure your site is optimised first

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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