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When studying brand name marketing and line extension on a produc

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t it is necessary to look at reasonable, relative and current cas

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

studies. Too often academia and business colleges that produce

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

MBA students are too busy looking at the past and what worked the

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

or did not work. Studying current topics and current products g

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ves the students a better idea of the actual marketplace and what

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

might work in the future.

Academia has often been accused of lo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

king too far in the past to give advice as to what to do in the f

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

uture without regard to the changes that are taking place at all

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

imes. One recent product innovation has been Philadelphia Cream

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

heese with jelly. Many people like to put cream cheese on their

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

bagels and sometimes they like to put jelly. Sometimes people li

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e to put both. Knowing this the research and development departm

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ent of Philadelphia Cream Cheese came up with a new blend.

The n

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

w blend has Philadelphia Cream Cheese Original mixed with jelly a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nd to the customers love it. In fact, they were able to roll out

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

this product with very little advertising due to strong brand loy

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

lty. This is one great example of how a company can revitalize i

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ts brand and increase customer sales through its existing custome

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s, while bringing in new customers. Please consider this to 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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