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Search engine marketing of course is the art of doing things, both o

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

n page, and off, that stimulate the search engines to rank your web

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

page above the web pages of other web sites optimized for the same k

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

eyword.

Now the idea here is that, for a given keyword, all you hav

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

to do is to do things a little better than the #1 result for that k

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

eyword, and given time, holding all other things constant, you shoul

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

d be able to snag the #1 spot for that keyword.

Now, in the earlier

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

editions of this, I taught about on-page and off-page techniques, so

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

I won’t elaborate here.

But how do you apply these techniques so t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

hat you can win the search engine war?

1) Type in your preferred k

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

yword in a search engine. Look at each of the results. Are the tit

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

les consistent with the keyword? Sometimes you can have nice sites

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

that have decent overall rankings (pr) and they do not have a title

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

that is consistent with the keyword chosen. I have done some casual

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tests of this, and have found that just writing an article and titli

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ng it the keyword phrase, was enough to take one of my articles to t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

he #1 spot for that keyword in just 2 weeks – and I did it with abou

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

20 different keywords in the same week!

So what does this tell you

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

? Just by naming your page or writing an article, using only the ke

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ywords, may be enough to propel you to the top ten, or maybe even #1

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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