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Search Engine Optimisation (or SEO) alternatively known as Website Promotion Services or Website Ranking Services or Internet Marketing or Online Marketing, they all mean

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the same thing: getting your website to rank highly for searches that people enter into Search Engines without paying for it.

Take a look at Google say, and we're talking

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

about the main list in the centre, and not the sponsored links down the right, or sometimes along the top. Some people call this "organic listings" or "organic search res

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

lts". The aim of the game is straight forward, when your potential customer searches for "Widget X5000", if you sell them, you want your website to be the first result th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

y see.

But how do you go about getting that coveted #1 ranking for Widget X5000? To answer that, you need to know how the search engines work, or more specifically, how

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

hey decide that your website is "better" than your competitors for that keyword. In essence, this can be broken down to three steps:

Does the search engine kn

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

w your website exists?

Has your web page got anything to do with Widget X5000's?

How many other websites on the internet think that your website is i

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

portant?

The first sounds trivial, but isn't always. How do you get your brand new website on the search engines radar? Search engines crawl the internet be

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

following links on websites, if no one is linking to your new site, they will never stumble upon it. You can submit your website to the search engines directly to tell th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

m you exist, but they deprioritise this kind of input, so it can take up to 3 months for them to decide to visit. It's also laborious, did you know there are over 140 sea

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ch engines at last count? Worse than that though, just because a search engine came to look, doesn't even mean they will necessarily add your website to their index. In

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

n ideal world search engines would just find you by following links to your site, but in reality this could also take months.

One key theme of promoting your website is t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

is: there is no silver bullet, there is no one thing that you should do to the exclusion of all others. Just like financial investments, if you don't want to crash and bu

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

n, the best strategy is a balanced portfolio. For Search Engine Optimisation, submission to search engines is a useful tool to get you in the search engine indexes, becau

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e if they don't know your website exists, they can never show you. But it will not get you to that #1 slot.

The second step is what's called On-site Optimisation. It's

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ow relevant your page is to the search term. Does your web page have "Widget X5000" in the Title, or in the description? What about titles on your page, and bullet point

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

? How many times does the phrase "Widget X5000" appear on your page as a percentage of total? Is it 1% or 10%? These factors are used by the search engines to decide ho

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

optimised your web page is and hence how important it is. All other things being equal, if it comes down to the search engine deciding which search engine optimised webs

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

te to rank #1, your website or your competitors, and your website has "Widget X5000" in the title and your competitors doesn't.... which do you think the search engine wil

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rank #1?

Look out for part 2 of this article, coming soon, in which I will talk about specific ways of improving your search engine optimization to improve your rankings

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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You don't have to be an actor to learn from a film set! Any organization or team can raise their effectiveness level by applying what great teams on a film set do!

Keyword research: the foundation of every successful website out there. Find out what the visitors come looking for in your website and what you need to give them the solution for their problem. If they are searching something you need to have the PERFECT keyword for the guests.

Analysis of the simplest and more effective of optimization efforts, organic search engine optimization. It does not include majestic ideas and fancy promotion tools, and is, therefore, time-consuming. The success is slow but very steady!

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Just Other Articles - Search Engine Optimization Introduction – Part 1

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