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Build more content, every expert is telling you to do it. Add more pages, add free tools, put in a foru

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

m, write 100’s of articles, put up a blog and so it goes.

Even the search engines tell you… more is be

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tter.

Well I say what a load of rubbish! Just because search engines say that more content is better f

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

r SEO, does it make it better for your business?

The answer is a resounding NO!

Good Website

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Content

So first lets clarify a few things.

Depending on your industry and product, addition

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

l information, content, tools, forums and so on can be a great thing.

But say if I am selling a “widge

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t”. And lets also assume that I sell the most widgets on the internet due to…

The quality of my widget

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

The quality of service my company offers.
The well thought out design of my website
The

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

sales copy of my website.
The appropriate faq’s, features and benefits lists I offer on my widget

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

If I get all this right and my sales are high and my site is popular, why on earth would I want to ke

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ep adding to it and changing it with additional content? If it ain’t broken, don’t fix it.

If it were

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

a successful shop would I constantly change my brochures, renovate every 3 months and put on extensions

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

at every opportunity. Of course not, this would be absolutely absurd!

Off Site Content for Mar

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

keting Purposes

Now there is nothing wrong with building content for off site marketing purpo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

es but it doesn’t mean that you must add this to your website.

The two questions to ask are…

Will thi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s benefit my client?
Will this help increase sales?

As an example, adding articles to some websit

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s might be great for certain products however for other products it may just create confusion.

Once yo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

u have a successful site, off site marketing is what is required and nothing more if this is prudent fo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

the product and the industry it is in.

Remember it is your clients who are purchasing your products…

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

the search engines may love your additional content however they are not the ones handing over the cash

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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If you're in the market for a career move, the people who make hiring decisions need to know this. If they don’t, you stand little chance of being singled out. Building relationships with headhunters is a part of the 'exposure-to-market' process. It establishes strong links with the experts who source senior individuals and specialists across diverse industry sectors, and often handle international assignments.

If you're having an information product manufactured that contains CDs or DVDs you have the option of having your discs replicated or duplicated. What's the difference and does it matter?

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