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A number of our clients are undertaking search engine optimisation of their sites, in recognition of the fact that being highly ranked in the search eng

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ines can result in many new potential customers coming to your site.

Visits to your site as a result of click throughs from searches are called "organic

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

search results". When you compare these with click throughs on pay per click advertising (e.g. Google Adwords), organic searches reign supreme. Indust

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

y studies show that organic search results are 70-80 percent more likely to generate a click through than pay per click (often called sponsored links).

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Below is a summary of what search engines are valuing more highly in determining which sites should be ranked above others:

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

om: 6px;">Quality, natural content.

The content on your site should read naturally and should be written for the visitor not for the search

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

engine.

Definitely don't build your content by screen-scraping or electronically "borrowing" content from other sites.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

om: 6px;">Updated content.

Your website content should be updated regularly, indicating to the search engines that the information being pr

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

vided is not only of quality, it

is also up to date. This means valuable additional content, not just changing a few words or a date here and there.

<

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

br />You would expect a site with no updates to reduce in rank over time.

Optimised pages.

It goes wi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hout saying that pages that are optimised for the search engines will rank better than those that are not. Optimisation does not involve

tricks to fool

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

the search engines; rather it is proper use of HTML such as including descriptions for your images, and having an appropriate density of key

words among

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t your content.

Quality links.

These may be reciprocal links (where you link to a website that links

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

back to you), but only if that makes sense. For example, an optician's website

that links to a glasses repair service makes sense, but it perhaps does

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ot make sense for the repair service to link back. One way links to your site

are preferable from related, quality, high-traffic websites. If you link

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

to another website from your site, make sure that you are linking to a good

quality site, as your link is regarded as a recommendation.

Definitel

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

don't link to websites that comprise just a list of links!

Overall, search engines will rank your website more highly if it naturally conta

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ins relevant, consistently up to date information, on readily identifiable topics. Old tricks such as keyword stuffing and hiding text haven't worked fo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

a long time, and any attempt at tricking the search engines are likely to have a negative impact on your rank.

Of course, getting people to visit you

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

website is the first step. Your website must be engaging and connect with the visitor in such a way as to encourage the visitor to take the next step

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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