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You no longer have your name - you have your name, PLUS, what people say after it.

I realized this axiom years ago during the first few years of wearing a nametag 24-7. S

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ee, while that time wasn't the most comfortable or productive, it was certainly the most interesting and enlightening. Probably because the idea was still evolving; and we

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

aring a nametag was still SO organic that every day brought about exciting new moments its evolution.

By the time I graduated college, strangers began to approach me not o

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ly to ask why I was wearing a nametag; but also to ask if I was, in fact, “That Guy Who Wore the Nametag.”

“Um, yeah. Yeah I am,” I’d say. Meanwhile I’d be thinking, Wow

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

! They already know who I am! Cool.

But it wasn’t until January 15th, 2003 that it all came clear. That was the day CNN interviewed me about my first book HELLO, my nam

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

is Scott. That was the day I officially took ownership of my unique, powerful and UNFORGETTABLE personal brand - whether I liked it or not.

I guess I just never thought

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

that “someone” would be CNN.

You see, whether or not you’re a news buff, all television interviews are the same: the screen will display the person in question, his or her

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

full name; then below is a one-line description of that person’s job title, position or role in the featured story.

So, here’s what CNN wrote about me:

SCOTT GINSBERG:

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

NAMETAG WEARER

It was the hardest I ever laughed in my life. Nametag Wearer? Ha! You can’t make this stuff up!

Which brings up an interesting point about branding

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

uniqueness and making your idea UNFORGETTABLE.

PICTURE THIS: you’re sitting at the CNN studio, ready to be interviewed about your cool new idea, company or product. Afte

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

r giving the producer the correct spelling of your full name, she asks you, “Oh, and one last thing before you go on the air in five minutes: what two or three words do you

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

want written underneath your name?”

Two or three words. That’s how fast your personal brand must be communicated. Not just with the media, but with personal introductio

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

s, marketing materials, business cards, websites and the like. It’s a sad but true fact which reflects the rapid acceleration of our culture.

What’s more, if you can’t co

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ncisely and immediately articulate who you are and what you’re all about, one of two things will happen:

1) Someone else will communicate their personal brand and steal th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

show, according to Peter Montoya.

2) Someone else will take the liberty of communicating your brand for you. And it might not be the one you want.

For example, I was on

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ce introduced before giving speech in the following way:

“Ladies and gentleman, I have the honor of introducing today’s speaker. Scott Ginsberg…uh…doesn’t have any creden

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ials…but uh…I’m sure you’ll be amazed by his youth! Please welcome, Scott Ginsberg.”

I could actually hear the sound of my heart breaking as I walked on stage.

At least,

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

I think it was my heart breaking. Then again, it might have been the sound of my credibility being crushed before an audience of 100 strangers, or perhaps it was the soun

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

of the launching sequence of a speech I was about to totally bomb, which I did.

This is what COULD happen to you if you’re not prepared to articulate your brand. It remi

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nds me of the famous question from William Shakespeare's Romeo & Juliet: "What's in a name?"

But also reminds me of a more important question: "What's AFTER a name?

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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If the calls from collection agencies, lenders, creditors, providers, are not letting you concentrate on making your business profitable, you need to resort to debt consolidation. By consolidating your business debt you’ll be able to dispose of a substantial portion of your income for other uses so you can make your business generate more income.

If you do medical billing, most likely you use computers. So what happens when the power goes out? This article takes a look at some backup plans that are good to have.

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Just Other Articles - Make A Name For Yourself, Or Someone Else Will

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