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1. Be professional. Press releases act like news articles, so use the right f

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

onts and colors. Read newspapers to get a feel of what entails a press releas

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

. Use how, what, why, where, when and who.

2. Tell a story. Press releases t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

hat tell a story of rags to riches, fat to thin, sick to healthy, all strike

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

chord with readers and media editors will like that. Try to fit in a story i

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nto your press release whenever possible.

3. Don’t be promotional. Your pres

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

release should not act like salesletter or other promotional material. Think

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

of your press release as an informational article about your company. Write

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

our press release as if you were an outsider.

4. Don’t be overly dry. Althou

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

gh you should be professional, you must strike a balance between being too bo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ing and being too casual. A press release that manages to achieve this balanc

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

is a good press release. Use emotional words that incite feelings, but don’

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t overuse them or your press release will seem too promotional.

5. Call to a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

tion. You must call your reader to action, whether you want to generate leads

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

for your business, make direct sales or send them to a free demo page. This

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s maybe the most important part of your press release. You can say something

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

like, ‘for more information, visit yoururl.com’ or ‘for more information, ple

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

se call this number’. Your press release has a purpose, which is generate mor

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e business for you, so you have to tell your readers to act or they will proc

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

astinate, which more than likely means they will not act on your offer at all

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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