Just Other Articles

This article is part two in a three part series on naming. The previous article in this series contained advice on how to select a naming firm and today’s article will cover the e

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

lements that go into creating a great name.

Contrary to popular belief all of the great names have not already been taken. So, what are the components of a great name? While the

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nswer varies a bit from industry to industry the following rules of thumb should be kept in mind:

1. Keep it short: Short names are more memorable, easier to design around, more

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

suitable for domain names and e-mail extensions and possess a number of other advantages when contrasted with longer names. Another by-product of a short name is that it will like

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

y be easier to spell.

2. Make it memorable: What good is a name that no one remembers? Your name should be distinctive and creative. Stop and think for a moment about names that

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

you feel are great names and it is likely the catchy, memorable names that your brain will recall.

3. Your name should describe what you do: If your name is short, memorable and

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

escriptive you have hit the naming trifecta. Most of all your name should not confuse the market about what you do. If you refer to the use of the name “Alfalfa” for a tax and fin

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ancial planning firm described in yesterday’s post you’ll see what I mean. If you work for a company where you consistently have to explain who you are not then you may want to re

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

valuate your choice of name.

4. Your name should be Internet friendly: The domain name exactly resembling your name should be available so that you can maintain continuity in you

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

r branding. If you find that your name is either not available or that you have to shorten the name to make it work you may want to think twice. Additionally you should enter your

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

domain name into all of the major search engines and if the return search count is too high it is a good indicator that you will have a difficult time securing high search engine

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ankings and that there may be confusion in the market with regard to your name.

5. Color Pallet: Make sure that the colors you choose work well across all mediums and that the co

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

lor is memorable while still being appropriate within your industry. Have your naming firm provide you with several different color pallets to work from so that you can make sure

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ou end-up with something that is credible, works across mediums and still has some “pop” to it.

6. Your name should be easy to design around: In a perfect world your name should

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

consist of an integration of your name, logo and tagline into a single design concept. OK, I can’t resist a little shameless promotion…Look at the top left-hand portion of this we

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

page at the N2growth logo…I think you’ll agree that it is short, creative, memorable, internet friendly, associative, descriptive, relevant and contains an integrated design.

7.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Your name should be conflict free: Step one is to do an internet search to see if others are openly conducting business using your name. Step two is to check with the municipaliti

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s in which you will be doing business to make sure that someone has not registered the name, step three is to search the database at the United States Patent Office (www.uspto.gov

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

) and step 4 is to do a linguistics check to make sure that you will not be offending other cultures by your name selection. There is little sense in selecting a name that is goin

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

to be fraught with future legal battles.

If you make sure to follow the seven steps noted above it is likely that your name will be effective and have some staying power to boot

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.justotherarticles.org.ua/article/7972/justotherarticles-The-Name-Game-Part-2.html">The Name Game: Part 2</a>

BB link (for phorums):
[url=http://www.justotherarticles.org.ua/article/7972/justotherarticles-The-Name-Game-Part-2.html]The Name Game: Part 2[/url]

Non-cash incentive programs and fringe benefits can have a powerful influence on attitudes, that should in turn improve results. You can give employees the greatest incentive program, however, by impairing a sense of ownership in the organization...

Newness will give you a bump in sales but after that bump are you back down in the doldrums again left to trying to boost sales through discounts, promotions and increases in media spending.

Every level of income demands a new you. Every level of YOU demands a new you but you can't get there before you master the smaller YOU of your present financial level. Get it? Now get this! That month is going to go by anyway, whether you do something or not. So why wait, who knows when that BIG deal is going to come in?

Tags

Links

Just Other Articles - The Name Game: Part 2

Related Articles: