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Have you ever wondered why it is important to submit your website information to directories? It’s a valid question. After

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

all, if a search engine will eventually crawl your website isn’t it enough to simply make sure the site is infused with ben

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

eficial Search Engine Optimization (SEO) procedures while avoiding potentially time consuming directory submissions?

If yo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

have used comprehensive optimization strategies, but have failed to submit to web directories I’d like the opportunity to

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

make a case for directory submissions by viewing this process as valuable site promotion tool.

It is probable that you hav

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e the belief that the primary interest from site visitors will come as a result of a search engine query. Let me just say u

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

front you are correct in looking at this as a key component to site promotion. Most of your visitors will come directly to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

your site based on a qualified keyword search.

At this point you may be thinking I am struggling with finding my original

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

point, so I’ll cut to the chase. Answer this question, “Where do search engines go first to find new websites?”

The answe

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

?

Web directories.

What you may have avoided as a somewhat ineffective site promotion tool may actually help you step to

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

the front of the line in having your site crawled (or visited by spiderbots).

It may not be the most fun you’ve ever had t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

o go through the process of filling out all the fields in a directory submission, but it really can help you.

It may also

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e tempting to simply fill things out as quickly as possible while doing your site rankings a disservice. What I mean by tha

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t is if you don’t match your business with the right industry in a directory list your site may not be ‘crawled’ correctly

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

because the search engine is dealing with faulty information, and you were the one that gave them the misleading data.

If

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ou want search engines to notice you consider a trip to some of the best known web directories and spend some quality time

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

making sure you complete the data to the best of your ability. The search engines want their searches to be successful, mak

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e sure you give them something to go on.

There are so many site promotion tools, but the success of a search engine ‘crawl

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

may have more to do with the initially successful completion of directory submission data than your investment in SEO effo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rts.

Both are important, but make sure the proverbial cart (directory submissions) comes before the horse (SEO strategies)

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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We all suffer crises of self-doubt. What the power of belief does for you is enable you to see that self-doubt is the state of being in unreality. The power of belief gives you the perspective you need to observe and accept the undependable future and so avoid getting lost when self-doubt rears its ugly head.

This short think piece, which has been co-authored by Mark Eaton and Simon Phillips, aims to help readers start to think more broadly about the improvement programmes that they are planning (or implementing) to transition or transform their organisation.

Packaging helps make a service business more tangible while it creates a unique positioning for your business. Add more value, increase fees, and attract more business.

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