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Have you ever gotten an email with the subject line ‘Your pixel

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ad has been removed’? How about this one, ‘ Your pixel ad has e

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

xpired’?

Talk about frustrating.

You worked hard, seeking out

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

pixel sites, posting your images, and posting your back links.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

You searched Google for more pixel sites to post on. You scoure

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

forums looking for links to even more pixel sites.

You created

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

a list in your favourites folder, and you go through it every d

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ay, posting more links.

And then, the emails start coming in…

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

‘Your pixel ad has been removed. Please feel free to post it ag

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ain.’

Wait!

You haven’t even gotten through the list of sites

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ou wanted to post at, and now you have to start again?

Usually

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

you get a statistic in the email. They tell you how many hits y

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ou got while your link was posted. If you are lucky, it’s more

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

than 100. Usually its in around 35 or 40.

Maybe you are starti

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ng to understand the ‘value’ of free Pixel ads?

The true value

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

f a pixel ad is in the link to your site. So if your link doesn

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

’t stick around long, it’s not really worth the time it took to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

post it.

Your time is valuable. Most pixel sites offer paid sp

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ots for very little money. You can pay your ten dollars or so,

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

and then spend your time with more effective advertising methods

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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