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Yes, you know the four-letter word I'm talking about and everyone wants to know how to get rid of it. Rhymes-with-ham has become such an overwhelming issue that ISPs are trying to do all sort

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s of things by setting up filters and blocking emails. The problem with this approach is that you don't get the emails you want and you keep getting the ones you don't want. It's a vicious cy

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

le. The Federal anti-rhymes-with-ham legislation has been passed into law and is effective immediately. How will this affect you? If you are a legitimate email marketer with opt-in subscriber

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

you're going to have to include your postal mailing address in your mass communications. Also, you'll need to have an easy way for people to unsubscribe if they choose. Now, will this law wo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

k for preventing all that rhymes-with-ham showing up in your email box? We'll have to wait and see.

Earlier this year I got an email that said for $15 I could have my email address placed on

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

a National No-Spam List. Since the Colorado No-Call List for telemarketers seemed to be working after adding my phone # there, I thought why not give this a try? Well, most of you are probab

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

y already predicting that this was money not well spent. It didn't work.

Factoid: There are over two million websites about rhymes-with-ham. What does this tell you? It's a huge problem in n

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ed of a solution.

SpamKiller softwares - Doesn't the name alone sound so powerful? Surely it's got to do the trick. What I like about some of these softwares is that all the blocked messages

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

are put into a separate email area that can be viewed. Messages can be "rescued" with a click if they are not rhymes-with-ham. What I don't like about these programs is that every time someon

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e responded to an email that I sent and kept the same subject line in the reply - it was treated as rhymes-with-ham. By day 2 or 3 all rhymes-with-ham messages were coming through my regular

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

mail program and important business emails were being "filtered" into the blocked messages box. This was actually taking more time than simply hitting the delete key.

Setting up Email Filter

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

- I spent about two hours one day setting up my own email filters to try and block the rhymes-with-hammers. I simply took the subject lines of several rhymes-with-ham emails sitting in my in

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

box and made a list of them in Word. Next, I copied and pasted those into my email program and told it to delete messages that contain these words. Again, this system failed to work because t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

he rhymes-with- hammers keep inventing new words and subject lines. Take these two hours of time saved and use it more wisely getting reciprocal links which is much more fun and profitable.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

elete - My dirt simple approach to the rhymes-with- ham problem is the delete key. When I open my email program the first thing I scan for are subject lines that are business related. I respo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

d to those first. Next, I look for familiar personal email addresses from friends or family. I move those to a personal folder to respond to later. Next, I start deleting the rhymes-with-ham

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ithout opening any of them. I have also learned that if you try to get removed from these lists by clicking on the links in their emails - you'll get even more rhymes- with-ham.

What is the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

solution for rhymes-with-ham? When people quit reading, responding and buying from these emails we may see less. This is a dream I have. Of course, I've thought the same about telemarketers a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

d they're still around. It's unlikely that this will happen anytime soon.

The most immediate, free and simple solution is to use the delete key and use it often. This is a mindless task that

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

can be done while sipping your morning latte or enjoying an ice-cold beverage.

Ok, enough about rhymes-with-ham - I'm getting hungry and going to make a ham sandwich. Pass the mustard please

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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