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About a month ago I had the privilege of giving a demo of the next version of Sonic Page Blaster to the attendees at Yanik Silver’s “Underground Online Marketing Seminar”. I fielded a couple questions afterwards that bear a better treatment than I could manage on the spur of the moment and in less than 60 seco

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nds.

Q: If we create “feeder” sites that point to our main sales page or “money site”, won’t they be adversely affected by Google’s sandbox?

A: Let’s first define what we mean by the “Google sandbox”. Over the last seven months or so it has become apparent that new web sites do not tend to show as high a pag

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e rank as older established sites. The reason for this is not a raw prejudice against new sites. According to my sources, it is instead an attempt by the search engine giant to discount the effect of reciprocal linking, especially paid linking. If links cost you money and they have no immediate effect, chances

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

are most people will abandon the practice.

And that’s exactly what Google is hoping for. Frankly, I understand and support this move. The reason is that Google’s motives and mine coincide. Google is trying to make sure they return the most relevant and highest quality results available for a given search ter

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

m. If I have the most relevant and authoritative web site for a given subject that encompasses those same search terms, I want Google to return my results at the top of the heap. I don’t want spammy link farms to change this.

The key is quality. Really, over time, the best search engine marketing strategy is

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

to create a killer web site. Wouldn’t it be nice if all the energy we direct towards search engine optimization could instead be focused on the quality of our web site? Google feels the same way, believe me, and the refinements they make to their alogorithms are designed to move in that direction. For that rea

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

son alone, the quality and focus of your web site is your best long-term SEO play.

Q. Could automatically generated web pages be penalized as "spam" by search engine spiders?

A. I call Sonic Page Blaster “SPB” a lot, and I definitely don’t think of the “S” as standing for “spam”. On the contrary, Sonic Page

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Blaster simply saves you time in creating search engine-friendly web pages that contain really good articles that pertain exactly to the content of your web site. No “automatic” content system can find the content that best fits your niche. You need to either write or find the articles that will help your web

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

site visitors or subscribers the most. I know that a few of the seminar attendees I talked to had spam-filled stars in their eyes when they saw SPB churn out a bunch of pages at the push of a button.

Trust me, you don’t want to go there. Google will eventually punish you in a big way.

Here are some rules tha

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t I believe will not only help your search rankings, but also drive the right kind of traffic to your primary web site (at the seminar Jeff Johnson called these “money pages”).

1. Do not post duplicate content at multiple web sites, especially if you own them all, if they are on the same server, and if they l

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nk to each other. SPB makes it so easy to generate article mini-sites, why would you want to duplicate content, anyway? With SPB you have a huge advantage over those who have to manually create web pages. Use your advantage. Create many web sites that focus on narrow subject matters, each having their own set

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

of articles.

Worried about duplicate content and potential search engine punishment? Good. You should be. Don’t do it.

Ah, but what about duplicate content on other people’s web sites? If they don’t link to you, you don’t have anything to worry about. I’ll save a further explanation about that for later, but

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

I don’t believe it makes sense for Google to punish you for something that is not giving you any advantage. Besides, they understand content syndication. Google’s developers and designers are anything but stupid.

2. Your money site does not necessarily need to be extremely narrowly focused on a few key words

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

, but your feeder sites should be. For example, I will soon be starting a web site for those folks trying to develop an online business in their spare time. That is, they hold down a regular job and do this stuff at night. The site is called MidnightMarketer.com and it is not live yet (but the sign-up page wor

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ks). Anyway, that will be one of my “money sites”. It will cover a plethora of topics related to internet marketing, time management, technology, and even health.

In order to “feed” it potential customers, I am also developing “feeder” sites that will focus on each of those more focused topics. The feeder sit

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

es will contain as many highly focused articles on their subject matter as I can find. My goal is that the search engines will (rightly) see them as quite valuable and relevant results for some important search terms. Then visitors will see the links and ads for MidnightMarketer and head on over. I can even ma

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ke a little money off those that don’t click through to MidnightMarketer.com, thanks to Adsense ads mixed into each page by Sonic Page Blaster.

3. Don’t use reciprocal links, especially between your feeder sites and your money page. Yes, I know that flies in the face of conventional wisdom. But try to underst

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

and Google’s motivations--that is the key to predicting what they will eventually do. They understand that one-way links are usually more meaningful than reciprocal links, which are often just trades between webmasters. A one-way link usually points to something useful.

OK, I’ll back off on this just a little

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

: When you can, get one-way links. When there is no other choice, reciprocate. And yes, you can be sure Google keeps track of all links into and out of a web site.

4. Do use a blog, hopefully even more than one. Blogs don’t have to be on your server(s), they’re not owned by you, and it is going to drive Googl

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e’s software gurus nuts trying to sort the wheat from the chaff in the blogging world. Even though I support Google in most things, it is kinda fun to do something that makes them a little crazy. [I mean that in a good way, Sergei.]

== Rossaroni, no baloney ==

The MidnightMarketer

Copyright 2005 Ross Lamber

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Let's play, when I ask what is your definition for marketing? What will you answer? I think that you will say that marketing is selling a product or group of products to a particular customer or group of customers. What if I say that your definition for marketing is not precise? Will you think that I'm CRAZY?

There is nothing better than free cash. Earning money online however, is generally not free cash you have to do something. But there is a way you can get Google to pay for doing virtually nothing. The system is called Adsense.

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