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In today's spam-filled email world, it's sometimes VERY difficult to get your news releases and PR pitches to the media person you are trying to reach. These tips hold true for personal emails, too, so even if you don't do P.R., this article offers some important email tips

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

.

Here are a few ideas to help you be more successful in reaching your target.

1. Write the release with spam filters in mind.

There are many words that trigger spam filters these days. Learn to write alternative words, substitute zeros for Os or add * in the word to av

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

id the spam trap. You can find out which words are likely to be a problem in this excellent list provided by Dr. Wilson: http://www.wilsonweb.com/wmt8/spamfilter_phrases.htm

2. Check your content to see what your spam filter rating is.

There are free sources to check yo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

r email. One of them is Lyris Content Checker ( http://www.lyris.com/contentchecker/), which checks it against the SpamAssassin database.

3. Send each email individually, not as a CC or BCC.

The CC function allows everyone to see who you sent your email to so you definit

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ly don't want to do that. The reporters will get irritated when they see you have sent it to all of their competitors. As my grandmother used to say,"It's better to keep some things to yourself."

The BCC function allows you to hide the list of recipients from everyone who

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

eceives the email, but it doesn't hide it from the email programs and filters. These programs know that you are sending a BCC message to a list, and if you send it to 10 or more, it will automatically trigger the spam filter.

You can send your emails efficiently from many

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

database programs. I use ACT! and it allows me to not only send to a group, with each email going individually, but it also keeps track of what I sent to whom.

There are also systems available, like the one I use to deliver my ezines (which comes with my 1ShoppingCart.com

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ervice), designed to send hundreds and thousands of emails all at the same time. And the best thing is, you can tailor your release to add personal details about each recipient, such as their name and the industry they cover. I use my shopping cart to deliver my newsletters

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

but you can also use a service like ConstantContact for this.

4. Include the recipient's name in the subject line.

When someone sends me an email that begins, "Lois,...", I pay attention. I know that this person either knows me or I have subscribed to their ezine or ask

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

d to have them communicate with me for some reason. And I NEVER report these people as spammers. If I don't want to continue receiving information from them, I politely unsubscribe or email them to take me off their list. Think about it. You respond better when someone uses

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

your name, don't you? It's a terrific way to get someone's attention.

5. Include [News] or [Pitch] in brackets at the beginning of the subject line.

Again, you need to give the reporter an easy way to spot your news as legitimate. So tell them up front you are sending th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

em news or a pitch and watch your email delivery rate soar.

6. Include the reporter's column or beat in the first paragraph.

A reporter is always going to pay more attention to your pitch if you are one of their faithful readers. If you start out your email with somethin

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

like, "Jane, in last week's Cooking for One column, you said...", you will surely get the reporter's attention.

7. Include all your contact information

Nothing's worse than getting an email that you want to respond to immediately and having no way to contact the person

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

xcept by email. Give the reporter all your phone numbers. And don't forget your physical address and website domain. Make it easy for them to contact you.

8. Never include any attachments.

Unless you've been living in a cave without Internet access, you know that attachm

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

nts are the way that most worms and viruses are spread on the Net. Windows XP strips off most attachments, and most corporate entities don't allow attachments to come through their systems. They can even get you blacklisted so your emails cannot get through. So don't be stu

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

id. Don't send attachments unless someone asks for them.

9. Provide a link to your website to download photos, graphics, graphs, bios and other background information.

Just about anything that you need to deliver to a reporter can be uploaded to your website. You can inc

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

lude product photos, people photos (remember to make them 300 dpi for print/ 72 dpi for online and in various sizes, so that the media can choose which size they want to use), bios, background information, sample chapters, and even an entire digital book. If the reporter wa

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ts you to send the product or a physical book, then you'll have to mail that, of course.

10. Always include a subject line, but never put "Hi" or"Hello" in the subject line, especially alone.

Emails without subject lines are usually spam, and those that say hi or hello a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e usually viruses, so no one is going to open them. Be thorough. Include a subject line.

11. Follow CAN-SPAM rules and allow an easy unsubscribe method to your email list.

Even if you don't include a one-click unsubscribe, you should at least include a statement that tel

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s the reporter how they can get off the list or let you know that their beat has changed. A simple statement that says, "To get off this subscriber list, simply hit 'reply' and put 'remove' in the subject line" will suffice. And don't forget to include your name and address

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Specialty food stores are becoming more and more popular along with organic food stores. This is because most Americans are gaining too much weight and it is rather obvious that this is from the food we eat and the processed crap we call food. Specialty food stores try to cut through what is real and what tastes more like rubber.

Promoting your product or service at an International exhibition can be a great way to get visibility in foreign markets. You may have decided to exhibit at an exhibition abroad in a city such as Barcelona, Rome or Helsinki, and you may be wondering if there is anything you need to do differently from the exhibitions you have exhibited at before. So what things specifically should you take on board as you prepare to exhibit abroad?

One of the biggest challenges that is faced by ever business is locating the right customers for their business. Those who make money on eBay know that this worldwide marketplace is literally filled with potential buyers who are ready, willing and able to make purchases of almost every imaginable type. It is just a matter of finding the right product, presenting them in the right way, and then providing excellent service throughout the sale process.

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