Just Other Articles - Internet and Businesses Online

Spam, spam, spam. It's terrible not only for those of us on the receiving end, but for those of us who SEND e-mail.

This deluge of irritating junk has unfortunate

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ly interfered with legitimate e-zine publishers, because we're caught in the anti-spam crossfire. If you publish any type of e-mail publication, there's a likely chanc

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e that your e-zine is NOT reaching a portion of your readers. Why? Their Internet service provider (ISP) or e-mail program uses a spam filter.

These software prog

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ams search for words and phrases that are typical of spam and assign each incoming e-mail a "score." If your e-mail has too many of these words and phrases, you receiv

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e a high score, and you may be blocked.

TOP 20 "KILLER" WORDS/PHRASES YOU MAY BE USING

While there are other words that will cost you more "p

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ints" than these do (e.g. sexual phrases), here are the most common "trigger" words and phrases that you may be using in your e-zine:

amazing

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ancel at any time

check or money order

click here

congratulations

dear friend

e-mail marketing

for only ($)

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

/li>

for free

great offer

guarantee

increase sales

order now

promise you

risk free

special p

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

romotion

this is not spam

to be removed

unsubscribe

winner

WHAT'S A PUBLISHER TO DO?

You h

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ve two choices when it comes to beating the filters. One is to avoid using these words and phrases altogether. I've found that hard to do. For example, in a recent iss

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ue, I discussed how to use your e-zine to increase business. Unfortunately the word "increase" cost me a fat 1.4 points in SpamAssassin, one of the most popular filter

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

programs.

Your second choice is to disguise these words and phrases in clever ways by inserting keyboard symbols within them and/or replacing a letter in them wi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

h a symbol. The trick is not to make it too cryptic — you want your readers to be able to understand what you're saying. For example, in my e-zine, I use "fr*ee" for f

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ree.

While some spam filters pick up on this trick and penalize you for doing it by adding onto your score, I've found that the points this tactic costs you penal

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ze you much less than using the words and phrases themselves. It's not a perfect solution, but it's working for now.

TEST BEFORE YOU SEND

It'

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s a great idea to test how YOUR e-zine stacks up before you send it out. The good news is you can do this for FREE.

Lyris' Content Checker (http://www.lyris.com/c

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ntentchecker) tells you how your e-zine ranks in Spam Assassin. All you do is copy your e-zine text and paste it into the box on their site. They'll run your free repo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rt and e-mail a copy to you. It usually arrives within minutes.

The report will tell you exactly which words are costing you points. Usually you should only be co

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

cerned if your score is over 5 points. If so, you can either delete those words or disguise them, as I mentioned above.

I test each issue of my e-zines in Content

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Checker before I publish them, and often I'm surprised (and relieved) that my score is low. That makes me a happy publisher. : )

(c) 1999-2002 Alexandria K. Brow

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.justotherarticles.org.ua/article/81420/justotherarticles-20-Words-That-Kill--At-Least-When-It-Comes-to-Spam-Filters.html">20 Words That Kill - At Least When It Comes to Spam Filters</a>

BB link (for phorums):
[url=http://www.justotherarticles.org.ua/article/81420/justotherarticles-20-Words-That-Kill--At-Least-When-It-Comes-to-Spam-Filters.html]20 Words That Kill - At Least When It Comes to Spam Filters[/url]

When preparing for an interview, you need to know your skills, experiences and achievements, and how to answer interview questions.

The practice of textiles is also now widen to safeguard the agro products like plants, vegetables and fruits from weather, weed and birds, etc, by method of agro textiles which has provided a novel applications to technical textiles.

It seems difficult to believe at the dawn of the 21st Century, that there exists a major discipline with so many diverse, partial, incomplete and limited interpretations of its mission. Here, just a sampling of professional opinion on what public relations is all about:

Tags

Links

Just Other Articles - 20 Words That Kill - At Least When It Comes to Spam Filters

Related Articles: