Just Other Articles - Internet and Businesses Online

Do you know your vital statistics? Not your height, weight, and blood pressure I’m talking about the health of your business your vital web statistics.

Web site statistics or historical usage information about your web site help you figure out how to drive more traffi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

c to the most important pages of your web site. Suppose, for example, that you want to grow your number of online sales leads or increase page views for a certain promotion. The only way to gauge your success is to measure it and web site statistics help you accomplish this. W

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

eb site statistics are collated and analyzed by web-based software called “web analytics tools.”

Free Tools

Web analytics tools collect data on web site users’ behavior. Almost every web host includes some kind of web analytics in the cost of your hosting fee. This software

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

sits on the web server and allows you to view online reports about site activity. Some common “free” web analytics tools include Analog, Webalizer, SiteMeter, and AWStats.

The Big Guys

If you host your own web site, you may have purchased a more robust analytics tool, such a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s WebTrends (www.webtrends.com), Netsuite NetCommerce Analytics (www.netsuite.com) or HBX Analytics by WebSideStory (www.websidestory.com). These applications are high-end and may be just the ticket if you own a busy e-commerce site or run sophisticated web marketing programs.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Panning for Gold

Web statistics offer a goldmine of information that indicates exactly how well your web site is or is not performing. Unlike print advertising or public relations or marketing collateral, your web site’s marketing performance is surprisingly easy to measure

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

because almost all site activity is recorded and displayed using web analytics tools.

Information at Your Fingertips

So what kind of information is lurking in these statistics? Believe it or not, web analytics software methodically archives tons of data about your customers

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

You can tell how many customers are visiting and how many are leaving right away. You can tell which hour of the day or night is busiest. You can even tell which countries your visitors come from.

Here is some additional information you can easily gain by checking your web s

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

tatistics:

Number of unique visitors, number of site visits and number of page hits
The most and least popular pages on your site and the amount of time spent on each page
Times of most and least activity, broken out by the day, month, and year
Search engine

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s used to find your site
Types of operating systems and browsers used by visitors
The method visitors used to find your site via keyword search using a search engine or by directl
y typing in the URL
Specific keywords and phrases searched to find your si

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

te
High-end web analytics tools, such as WebTrends or Netsuite NetCommerce Analytics, offer more information and many more bells and whistles, however, it’s best to decide on the kind of data you need to analyze before upgrading to a more expensive site tracking option.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

What to Do With It All

So what can you accomplish with all this information? You can track the amount of activity on your site to determine whether or not you are successfully marketing your web site. For example, if you run an advertising campaign and wish to track its effe

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ctiveness, use a call to action in the ad to push readers to a dedicated web page. Then check your web stats to see how many people actually visited the web page after viewing the ad.

Boost Sales

Use the time tracking feature to understand when most of your traffic occurs. I

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

f you have an e-commerce site, for example, and you notice low site views during the summertime, target those months to launch a special promotion to increase site activity and boost online sales.

Increase Search Engine Traffic

Search engine information is especially valuabl

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

to companies involved in online marketing. Check the effectiveness of search engine marketing campaigns, for example, by noting the number of referrals you receive from Google. Or if you notice that a certain search engine is absent from these reports, re-register your URL wi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

th that engine to increase traffic.

Enhance Searchability

Keywords and keyword phrases are especially relevant to better understand how people find your site online. If you are selling red widgits, for example, use your site stats to see if the customers who land on your sit

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e are actually searching for “red widgits.” If that search phrase isn’t recorded, it may indicate you do not have enough keyword rich page content about red widgits on your site. By adding a dedicated web page about red widgits and carefully optimizing the page content and met

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

a tags, you increase the chance that someone searching on “red widgits” will find your site.

Improve the User Experience

Browser compatibility is also valuable information. If you see, for example, that 45% of your site viewers are using the Firefox browser, make sure your p

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

age designs are optimized for that browser type.

Your Secret Weapon

The most common mistake when it comes to web analytics is ignoring the information right under your nose. Most web site owners never take even a few minutes a month to check site stats and see how their web

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

site is truly performing. Web site statistics should be a critical first step in setting online marketing objectives and in measuring their success. By regularly viewing this easily available user information, you will gain valuable insight that will really drive your business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Email advertising has become very common these days. With the increasing use of the Internet by all types of people, marketers are realizing the advantages of capturing people’s attention through their inboxes. Email advertising is cheap, fast and very efficient. It is also found to have a faster response rate than traditional mail order advertising. Recipients can acknowledge an email advertisement with a simple click of the button. Today, every company from cellular phone providers to physicians to real estate companies is using this as a part of its marketing mix.

Starting out on the internet can be a daunting task. Information overload paralyzes the dffores of new marketers. Read about my first hand experiences. Maybe I can help you sort it all out.

Find out how to give sample to attract repeat visitors and convert them into buyers.

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