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Want more search engine traffic? These tried-and-tested traffic tips provide plenty of inspiration. Here's how to zone in on a page within your site and make it more traffic-friendly - today.

1.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ong>Check your traffic stats

Identify popular pages, so-sos and poor performers. Pick a page to work on - a popular page you want to promote even more, one that should be doing better, or an

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

other that you know in your heart needs a lot of attention.

2. Be keyword savvy

If you've done your keyword research, each page on your site will focus on one keyword. Familiarize y

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

urself with your keyword list once more; note down a couple of keywords that are also relevant to the page you are working on. You can include those extra keywords in your keyword meta tag and within

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

the content of your page.

3. Optimize your Keywords meta-tag

You can see meta tags for a page by clicking "View" then "Source" from the top of your browser window. Near the top of t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

he source, your page's main keyword should appear in the Keywords tag, along with two or three other relevant keywords if you wish. There's little point including a huge group of keywords - keep it sh

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rt and focused.

4. Nail your Description meta tag

Your Description tag should contain an interesting summary of exactly what a visitor to that page can expect to find. This descript

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ion is often used on search engine results pages under the title of your page and will help you get targeted traffic. Don't forget to include your page's keyword near the start of the description.

5.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Watch that Title tag

Although the Title tag isn't theoretically a meta tag, it's also extremely important. It is your first chance to get the click on the search en

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ine results page: those results are basically a list of page titles that a searcher scans to find the most relevant result. Include your page's keyword within it, and write a great title that will get

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

you the click!

6. Keyword optimize your page

Your page's keyword should appear in your main heading at the top of the page; it could also be included in a smaller heading further d

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

own, within bold text, a list, the visible text of a clickable link (known as the anchor text) and naturally within your text - every couple of paragraphs or so.

7. View your page as a would-

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e visitor

Now look at your page online - imagine you're seeing it for the first time. Consider whether the layout is surfer-friendly - clear and concise headlines, short paragraphs and white

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

breathing space. Read the page out loud to yourself. Check for spelling errors. Edit long sentences that will have your visitor clicking away in no time. And make sure the font is a sensible size - m

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

any surfers can't bear reading web pages with tiny fonts.

8. Check your links

You can use a link-checking tool to check your whole site for broken links. If you have links going out

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

of your site from the page, go and check what is now on those pages - the content may have changed.

9. Add fresh content

Search engines love to see fresh content. Why not do one thi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ng to make your page more interesting - add a list, info box, graphic with appropriate text, or survey. Ensure everything is relevant to the topic of that page.

10. Think of a link!

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Is your page worth linking to? Even pages deeper within your site can be worth getting a link to. Write an article that links to your page or find a similar-themed site to yours that may give you a l

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nk. Alternatively, post a comment on a social networking site and include a link to your page.

Keeping your pages optimized and evergreen for the search engines pays off. And improving the quality of

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

your web page content helps keep traffic on your site longer - and drives repeat traffic. Win-win all round - for you, your visitors, and the search engines.

©Claire Kolarova, WebsiteTrafficIdeas.co

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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