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The important information is how many did not open the e-mail, having received it.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

This is for two major reasons. Either they went to their spam box, which they do

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ot check, or they scanned down their e-mails and opened only those from senders the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

knew or with a compelling subject line. As previously said, you will need to make

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

changes to your subject line and try your e-mail again to those that did not open i

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

. Keep making changes until they do open it, then learn from that.

You now might

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

eed to make changes to the content of your sales letter to improve the click rate f

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

om sales letter to sales page. Perhaps your headline was not good enough, or you d

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

d not stress the benefits of your product enough. It is easier to test changes suc

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

as this with a ppc advert than with an e-mailing, since to change your headline th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n re-send the e-mail would constitute spamming. It does give you information for th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

future, however. If your message is from a ppc advert, rather than an e-mail, mak

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

only one change at a time for your test or you will not know which was effective.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

The same is true right through the process. For example, if visitors are going righ

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

up to the payment stage then not paying, it could be that you are not offering suf

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

icient payment methods. Perhaps allowing a check payment, or bank wire, might impr

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ve your sales conversion.

This example displays the importance of testing and trac

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ing in your business, and if you are not yet doing it then you should, since knowin

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

where your sales effort is failing could give you valuable clues regarding where y

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

u should make changes, and also provides a base result to test improvements against

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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