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When running an internet business, the importance of testing and tracking in your ca

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

mpaigns cannot be overstated. Irrespective of whether it is a sales letter, a web p

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ge or and advert, it is essential that you test the effectiveness of what you are tr

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ying to achieve and track the results that you achieve.

Let’s look at a sales campa

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

gn, and how important it is to test and track every aspect of that campaign. How do

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

you know your sales letter is effective? How do you know where people are failing

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

o make the right decision. What pages on your website do they enter, how long do th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ey stay and where do they exit from. Without adequate testing and tracking techniqu

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s, you will not know any of that vital information.

With a sales campaign especiall

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

y, you want to know the statistics at each stage in the sales process. Let’s assume

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

you e-mail your list with a sales letter that, when opened, offers a clickable link

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

o your main sales page. That then offers two clickable links to the purchase page w

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

here there are also two choices: credit card or PayPal. Let’s look at each of thes

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

stages in what is really a quite simple and common process that most people who sel

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

l on the internet follow.

First, your e-mail campaign. You have a list of 10,000 t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

rgeted people on your list that you send your sales letter to. How many of these act

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ually open your e-mail? Without this information you can’t even begin to test and tr

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ck the rest of the campaign, so first you must install an email tracker that tell yo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

u how many e-mails were opened. There is free software on the internet that tells y

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

u when your email was received, and when it was read, plus the delay between the two

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The Web Infomercial Goldmine is here. Are You Prepared to Profit, or will You miss out?

Every business has a life cycle. If you understand this cycle, your business will thrive and survive over many, many years. If you don’t learn the life cycle of a business, you won’t have one for long.

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