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So far we have discussed articles and opt-in forms as means of driving ta

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rgeted traffic to your website. Another is to optimize your website so t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

at you get a first page listing in search engines. If somebody finds you

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

r site through using a keyword to find it, then they are going to be inte

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ested in your site if it is relevant to the keyword. It is going to be re

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

levant, since that is the job of the search engines. They send visitors

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

o websites that meet the search parameters used by the potential visitor,

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

so these visitors will generally be quality traffic.

What you do not do

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to get quality traffic is to purchase lists of people described as ‘pre-o

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

pted in’ or offer gifts for people to visit your site. Sure, either of t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ese will provide you with traffic, but none of it is likely to be describ

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ed as ‘quality traffic’ since they have been offered an inducement to vis

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t your site. The lists you can purchase have not provided their email ad

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

dresses as a gift to those selling them.

The best way to send quality tr

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ffic to your site is to generate your own based upon honest information a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

bout the content of your website, and refusing to provide inducements to

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ave people visit your site. One targeted visitor is worth fifty paid one

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s.

Keep your mind on the prize..the profits or whatever your primary goa

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

is. Do not be led astray by getting too caught up in the little things.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

..ask yourself, what is really making me money? And then do more of that

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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