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Ha ha! You've got to love it! Got my own "death of" out there. :-)

Seriously, though... there IS a problem here.

In case you're new to My Spa

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ce Marketing, the "good old days" have passed. Back in the day, you could take a friend adder, load up a thousand profiles to be added to your

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

riends... and let it go. Come back an hour or two later and you're profile had gone for 0 to 1,000 FAST. Very powerful!

But, My Space got smar

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

...

Tom and the folks at My Space added in a CAPTCHA system that required you to enter numbers and letters from an image... something your bot

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

couldn't do. And, this CAPTCHA would come up every 40-50 friend adds. So, now you had to sit at your computer and "wait" for the CAPTCHA to com

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e up and enter it to be able to move on adding friends. What a drag!

Then, the bots fired back...

The creators of the friend add bots added i

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

a CAPTCHA bypass... so the bot would skip any page that required the CAPTCHA to be entered. Nice! Now, we were back to the good old days... lo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

d up your bot and let 'er rip!

But, it didn't last long...

The guys and gals at My Space caught on and put the CAPTCHA bypass to an end. Now,

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

if you failed to enter the CAPTCHA you were presented with... you got another one. And, if your bot skipped CAPTCHA's, it would skip ALL of the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

m. Meaning, you'd plow through 1,000 profile id's but NONE of them would be sent friend requests... because they all got skipped.

Today, not o

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ly is the CAPTCHA system effectively keeping the bots at bay... but, My Space is now logging IP addresses. So, if you add 1,000 friends in a da

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

, My Space will find you and DELETE you!

Which effectively means... friend add bots are DEAD!

Or, are they?

Consider the following questions

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

1. Would you rather add 10 friends by hand or have it automatically done for you?

2. Are "friend adds" the only way to market on My Space?

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

3. What about multiple profiles?

Here's the keys:

1. Friend add bots can still add 40-50 friends to your profile without too much trouble. So

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

you can do it by hand and take an hour or so... OR you can have it done automatically in about 10 minutes... while you're off living life.

2.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Adding friends is only ONE of many ways to market on My Space using friend add bots. To this point, there hasn't been any other kind of restric

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ions placed on these methods. So, you can fire away without too much trouble... sending messages, sending comments, etc.

3. My Space gives you

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

a CAPTCHA about every 40-50 friend adds PER profile. So, if you have multiple profiles, you can multiply the number of friends you can add in

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

day. 3 profiles X 40 friend adds = 120 friend requests sent.

And, you can still use the bots to do it automatically.

So, while the "good old

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

days" might be dead... bots are still powerful tools to help you automate your MySpace Marketing and increase your impact in your target market

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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