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Just Other Articles - How to Video - Short Subjects
Think about this: In just a few days, with a video camera and digital editing tools, you can create many of the same powerful effects as major movie producers.
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
But good video – like good speeches and good prose – begins with the writing. And since I’m a writer, not a videographer, the tips below are intended to assi
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
t you with the writing part of an effective one to five-minute presentation.
1. Single theme – For a short, non-fiction video, focus on a single, basic theme.
1. Single theme – For a short, non-fiction video, focus on a single, basic theme.
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
Everything in that video should relate to that single subject.
2. What’s the conclusion? – What viewpoint do you want the viewer to draw once she’s seen the
2. What’s the conclusion? – What viewpoint do you want the viewer to draw once she’s seen the
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ideo? Next to your basic theme, the conclusion is your most important component. It’s the conclusion you want your viewer to remember.
3. Make three points –
3. Make three points –
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
n a short factual video, it’s difficult to make more than three points before launching into your conclusion. Develop three strong statements that are EASY to
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
dramatize and will connect the viewer logically to the conclusion.
4. Think visually – Video generally relies more on the picture than on the dialog to create
4. Think visually – Video generally relies more on the picture than on the dialog to create
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
major points. Consider this as you write the script. Think about a visual image for each point you want to make before writing the audio script.
5. Study comm
5. Study comm
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ercials – Some of this century’s best dramatists are TV commercial writers. Take a look at several 30-second or one-minute television ads for tips on how cinem
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
tographers convey their messages to the eye.
6. Choose your talent – Casting your video takes special skill. For instance, if you’re writing a video on high s
6. Choose your talent – Casting your video takes special skill. For instance, if you’re writing a video on high s
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
hool teaching techniques, perhaps a teacher or student – or perhaps both – should star in your video. Or, if your movie contains a series of still photos, you
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
might want your audio to be only narration, which you might want to record yourself.
7. Scene order – How do you want your video to “flow?” For instance, if w
7. Scene order – How do you want your video to “flow?” For instance, if w
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
wrote a video about the fairy tale “Three Little Pigs,” our first scenes might show Pig # 1 buying the straw house, etc. The chronology of the video – how you
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
link one scene to another – can make it easier for viewers to understand your points.
8. Script building – Here’s one simple way to write it: Describe each s
8. Script building – Here’s one simple way to write it: Describe each s
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ene – or change of camera position – in CAPITAL LETTERS. Underneath each scene, write the dialog or narration in caps and lower case letters.
9. Shoot the vid
9. Shoot the vid
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
o – Unfortunately, I’m NOT the person to advise you on this…but you should be able to find lots of tips on camera angles, positions, and lighting from someone
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
else.
10. Edit your video – There are several very good video editing programs on the market. You can transfer your work from your video camera right to the c
10. Edit your video – There are several very good video editing programs on the market. You can transfer your work from your video camera right to the c
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
mputer, and edit onscreen.
11. Preview your video – Before completing your project, show your video to several friends, and ask them what suggestions they mig
11. Preview your video – Before completing your project, show your video to several friends, and ask them what suggestions they mig
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ht make to improve it.
12. Finally – You’ve probably noticed that some of the most popular internet sites are now short video sites, where “mini-programs” of
12. Finally – You’ve probably noticed that some of the most popular internet sites are now short video sites, where “mini-programs” of
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ne or two minutes receive thousands of viewings. As you think about script ideas, consider ways you can build a strong visual conclusion in two minutes or less
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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