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Google video is now a fast growing repository of video clips of all shapes and sizes, and has opened up some new strategies for Ecommerce website owners to profit from. Here we will explore how you can use this service to generat

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e customers.

Google video (www.video.google.com) and You Tube (www.youtube.com) are the two main video clip websites. Here, you can search and watch video clips on thousands of different subjects – from trailers, through to tutor

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

als through to peoples plain old funny home video clips.

That’s all very well, but how can you, as an online retailer, profit from this?

- Tutorials and short “how to” tips

You could record short clips (most are under 5

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

minutes) of tips or tutorials relating to your field. Here are several examples.

Golf: Search for golf tips and you will find a plethora of choice, from tips on chipping from the rough, playing bunker shots, curing that slice and

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

much more. If you are selling anything golf related, make your own video or enlist the aid of your local golf pro.

Fly fishing: Here we find tips of fly tying, finding the best locations, casting and much more.

Dog training: thi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

search returns lots of video clips on different training techniques, including police dog training.

If you are in the sports, recreation or hobby markets, there are lots of opportunities for you to upload “how to” type videos. I

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

even came across a lap dancing video, uploaded by a company that sells pole dancing equipment!

- Product comparisons

In marketplaces such as audio visual, there is ample opportunity to compare different products or pro

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

uct types. For instance, what are the benefits and advantages of Plasma televisions versus LCD tvs? In the fitness industry, what are the different training supplements available and what would suit you best? For clothing retailer

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s, how about a premiere of this seasons latest fashions?

- Product user guides

Again this one works well in technical marketplaces such as audio-visual and computers. For instance, How to set up your home audio system,

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

hat you need to view High definition TV, how to set up a wireless home network.

Or something a bit simpler . . food retailers, how about some quick and easy recipes using the ingredients you sell?

Equestrian retailers .. how abo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t clips on correct saddle care, how to fit a saddle, or reviews of timesaving accessories.

- Funny clips

Perhaps you can make (or obtain! ) a funny clip relating to your marketplace. Funny skiing accidents (for ski shops

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

), hilarious banger racing clips (for motor part retailers) or crazy baby antics (for baby wear and equipment retailers). The funnier they are, the more likely they will get passed around the Internet.

Getting traffic

Th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

re are several ways these videos can get you traffic. First you need to “brand” your video, by adding graphics to it. You could be technical and add a graphic banner at the bottom quoting a short message and your website address,

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

if you have video editing software. Alternatively, just make the last shots of your video a close up of your web address on a sign or the front of your premises.

Users who search and find your videos, will then have your website

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

romoted to them.

One extremely powerful benefit is the viral factor – the passing round of video clips by email by friends who have the same interests. This works extremely well if you have an original, funny clip – you could fin

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

your visits “take off” if the clip is passed around the Internet.

Additionally, many content based sites are able to feature video clips from Google, thereby giving you a free advertisement on their site if they decide to use yo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

urs.

How to record and upload your video

You can use digital cameras, camcorders or even mobile phones to record the videos, and the quality does not have to be massively high, so long as its clear enough to see.

To uplo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

d video clips to google, you need to go to www.video.google.com and select the upload link at the top. If you don’t already have an account (for adwords, adsense ,gmail or other Google services), you can create one free of charge.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Currently Google accepts AVI, MPEG, Quicktime, Real, and Windows Media formats.

As well as Google, the other main video clip repository is www.youtube .com which accepts formats from most digital cameras, camcorders and cellphon

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s using .AVI, .MOV, and .MPG file formats.

There are massive opportunities right now, for online retailers to get in early on the video clip boom, and promote their products, services and business to a wide audience. Get videoing

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Have you ever seen all the illegal aliens at the local car washes? Did you know that they are completely exploiting that labor? They are and do you know how they do it? Simple really they tell all the illegal aliens to come to the car wash at opening. Then they put them on the clock as the place gets busy you see.

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.

When you decide to achieve anything in your life you will always encounter obstacles. If you know what they are in advance then you can work to mitigate their effect upon you so instead of becoming unconquerable mountains they become pleasant hills for you to enjoy on your journey to success.

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