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Many CEOs and marketing directors find their time wasted evaluating marketing opportunities instead of acting on them. When every possibility is followed, a meanderi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ng trail of hit and miss effectiveness is the result. Despite significant expenditure of time and money, marketing tactics may not produce the desired gains.

What i

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

their problem? They are missing a crucial step in the marketing arsenal -- branding. The power of branding is that it is not just for your customers. When done corr

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ctly, it also creates a roadmap for you to follow internally, streamlining your planning and decision-making processes for years to come.

Outward Brand

This is wha

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

many people relate to when thinking of a "brand:" a logo, tagline, style of advertising, product packaging, etc. These are not the brand, but rather the brand eleme

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nts. To be truly branded however, all of these elements are developed based on the core value of the company. The core value will stay the same, through product chan

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

es, service changes, and staff changes.

The value of this is in attraction. If you have spent the time identifying your ideal prospect [read: most profitable] and c

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

eated an emotional reason to buy [read: comes back and brings their friends with them], then all your time and money is now focused on creating interesting tactics t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

engage a prospect you know will be profitable, rather than baiting the hook with whatever you have and hoping you’re fishing in the right pond.

The investment in d

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

eveloping a set message to a clear audience is rewarded by recognition, recall and referral of your brand. You can change ad campaigns, update packaging, and replace

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

staff and if all reflect your underlying message, the brand impact will be carried over to your audience no matter how or who delivers it.

Inward Brand

Developing

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rand clearly improves external communication. Impressively, it can increase your internal efficiency as well.

What often bogs down the marketing process is planning

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

and deciding on a case by case basis what actions should be taken. We have seen marketing efforts derailed and budgets drained by everything from an aggressive ad s

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ales person to a company executive driving past a billboard and insisting the marketing department book it.

It is so easy to latch onto what sounds like a great ide

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

or a sure thing or to give up on a plan when no immediate results are seen. However brand marketing is not direct response, it is viral, increasing in scope and int

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nsity the more it is replicated.

With a brand built on focus features, key benefits and a core value, it is easy to plan strategy and tactics to capitalize on your

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

oals. And the next time someone asks you to place and ad, sponsor an event, or recommends a billboard rental, you will know if that is on your brand path or an expen

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

sive joy ride to who knows where, what we call an "off-road vehicle."

The Reward

The effort of building and maintaining a brand must be constant. Your brand provid

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s a roadmap but the destination is ultimately having customers so loyal they always choose your company and so zealous they bring their friends along. The value is i

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

the opinion and the action customers are willing to take because of how they feel, and in the speed and accuracy of the decisions you can make to achieve your goals

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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In a newspaper report by The Straits Times (attached below), it was reported that ComfortDelGro has submitted a position paper to the Ministry of Transport, giving their two-cent worth on how the public transport industry should be structured. Two specific suggestions are given: to merge with rival SMRT to create one big giant transport company, or to have two separate companies with different areas of expertise – one running buses while another operating trains. (Note: It should be quite obvious that SBS Transit will be the natural bus company and SMRT will be the train company).

Starting a LLC in California can be a daunting task. You will need to follow the state guidlines if you want to form it properly. There are many online resources to help you form your California LLC and do it right.

Automotive logo designs are probably one of the most stylish logos around. Cars, bikes and other similar stuff are incorporated in automotive logo designs to make them look classier and more eye-catching.

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