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Most people know that one can link one’s site with www or non www versions. This simply means that when one tries to open a site with http://www.Mycompany.com or http://Mycompany.com, both will open u

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

p your site. Simple? Maybe from the point of view of the user, however, search engines will treat your website differently if web pages link to www or non www versions. This is because, the way you ty

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

pe out the information will point to different destination, thus making search engines treat one URL as real and inbound and links on the other URL may not be counted. The formal name for this phenome

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

non in the search engine industry is Canonical URL Issue.

What should one do?
When the Canonical URL Issue arises, it results in a decrease in link popularity as search engines consider them as

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

wo separate URL’s and thus counts link popularity separately for both. See the Google PR of your pages with www and non www version to identify different PR for both versions. To prevent this, one sho

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

uld select the same form for the URL for inbound as well as internal linking. Stay consistent with your URL structure when you begin setting up your links and also ensure that all incoming links are p

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ointed to the same form of your URL. In addition, follow the same structure within your own website. Also, ensure that your own internal links on your website are linked to the same URL as your inboun

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

d links.

What you need to remember?
Technically, there is no difference for search engines for using www or non www versions. Users approach the same with different points of view such as that w

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

th the www version, four more characters need to be typed. Others believe that all user’s type www first while attempting to browse the net. Keep in mind that many directories require www in the site

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

location. It becomes simpler to use www as it is very common and most people get confused if you have a domain without www. No matter which choice you make, www or non www, consistency needs to mainta

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ined as far as internal linking is concerned.

What is the next step?
First check and ensure that both Mycompany.com and www.Mycompany.com are consolidated into one site instead of two. Remember

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

that showing your content under two different URL’s will never be good for your company. Begin by finding out the Page Rank of each version and then choose the version that has higher PR since it is m

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

re frequently linked by other websites. Adopt 301 redirect so that you do not have two versions of your site available. This will change your ranking more positively as there will no longer exist a sp

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

lit on your site due to two sets of URLs thus giving you more power. Be patient, if you do not see the effect very soon, remember that search engines take time in whole updates of the web. Be patient

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

and you will bear the fruits! 301 redirection can be made in many ways but the most popular method seems to be to either use .htaccess file or set on the server. You can set up your server with the ri

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ght default host name when you do so or have your host do it for you. Configuration makes the difference, if the web server is not configured to have the proper default (www or non www) it would resul

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

in so many redirects that will result in an increase in time to load the site.

Redirection explained!
When you provide a redirect, users will naturally link to using the one that you desire to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

be used. To double ensure this, make sure that all of your internal links result with the correct link as wished by you. Consistent URL links of your site will force search engines to index the real U

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

RL. Also, since users will be linked to the URL structure you want, this will have various consequences. Firstly, this will result into saving of leakage of Page Rank. Most importantly, this will resu

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

lt to an increase in link popularity to improve your search engine ranking. Since the goal of each web site owner is to increase traffic to their website, the ultimate goal will be achieved fruitfully

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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