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One of the most important tasks your Web site must accomplish is communicating your message to site visitors. Be sure the time, energy and funds you're

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

spending produce design that assists in that communication.

Can Your Site Be Read Easily by All Visitors?

Readability is a fairly big t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

pic and covers typefaces, capitalization, thickness of letters, colors and more. It is an important topic to keep in mind when designing your Web site

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

And it's not just about visually impaired visitors. The decisions you make regarding any of these factors can affect how readable your site is to any

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

one.

Don't make it difficult for visitors to read text on pages by adding dark colors or busy illustrations in the background. Patterned and even solid

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

color backgrounds can reduce readability and obscure content on your Web site because they can reduce the contrast needed for our eyes to discern lett

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

r forms.

Stressing the Reader

Normally, when we read, we do so by recognizing words through the shapes made by letter combinations. W

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hen you reduce readability, you make readers work harder. They can't read as fast because they have to look at each letter. It can get quite frustrati

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

g to attempt to read long passages of text through busy backgrounds or low contrast. Just try reading dark green type on a red background or yellow ty

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e on a light blue background. Or any words set against a background image that has words in it.

When backgrounds and the type on them are in colors tha

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

are close in value, not only does the contrast go away, but you can inadvertently introduce a visual effect that makes the type look like it's vibrat

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ing.

Give Your Site Visitors a Break

Years ago, I participated in a university study of computer screen readability and the results

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

were clear:

Black type on a white background was the easiest to read.
Dark type on a light background was more readable than

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ight type on dark backgrounds.

Sufficient contrast between type and background was required for readability.

Background im

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ages reduced readability. The more complex and darker the background, the more difficult it became to read the text in the foreground.

So,

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

take a look at your site. Do you have backgrounds set to colors that reduce readability? Do you have images placed behind important text? Do you have ty

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e set in colors that don't show up well?

If you answered yes to any of those questions, what can you change that might improve the readability and, t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

herefore, usability of your Web site.

Can you lighten backgrounds or darken text, or both, to increase contrast?
Can you remo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e images from behind text?

If you must have a patterned background, can you make it very light like a watermark and arrange it so that lar

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e unpatterned sections are behind the blocks of text?

If something is hard to use it doesn't get used very much.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Just Other Articles - Web Site Design - Setting the Wrong Backgrounds and Reducing Readability

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