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There are very few web pages on the internet that clearly state what is good web site design and what is not good web site design. That's because it's completely subjective, like what is beautiful

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

and what is not beautiful. So it takes a highly opinionated strong ego like this one to step in there and say "OK folks, this is what it is." Now I jumped on board the internet back in 1994 after I

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

began to believe that not only would it be "The Next Big Thing", but that it actually does offer the human race the potential to connect all our minds together in an entirely new way. When I decid

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

d to create my own web site, I first had to take a good look at as many music and other web sites as possible in order to learn what not to do before I could visualize what I should do. I've visite

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

d thousands of web sites since then, I've talked to countless net surfers about what they like and don't like, and we all tend to agree on some major points:

Bad design includes the following qual

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ities:

1. Text that is hard to read, including use of tiny fonts against black backgrounds and illegible fonts against picturesque backgrounds.

2. Anything that slows page downloading speed. Net

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

urfers are impatient and they will exit out of any site where pages take too long to download or have plug-ins that have to be downloaded in order simply in order to view your page.

3. Lack of a c

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

lear "Mission Statement" on the home page. Web surfers want to know immediately what a web site is about. They don't want to have to read several pages to get it and then decide the time spent wasn

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

't worth it.

4. Lack of clear instructions on the home page explaining how to get essential information from the site. Web surfers want to surf with speed, not study in a library.

5. A home page

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

hat requires you to click on something to enter the site (that's called a portal page). What's the point? You've already entered. Why in the world would you care to enter twice? Would an architect

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

design two doors you'd have to go through to get into a bathroom? Would a sane contractor ever build it that way?

6. Confusing site organization, difficult navigation, dead links.

7. Boring writi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ng. Not much can be done about this one. Creative writing isn't available from a web site designer at any price. If they were creative writers they wouldn't be doing web site design.

Good design

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ncludes the following qualities:

1. Text that is easy to read. Don't be afraid to use a large bold font against a light colored background.

2. The fastest downloading speed possible. If you're go

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ing to have a lot of photos, consider grouping them into one photo section so that people will expect that portion of your site to download slowly. Avoid gimmicks like flash graphics. And for goodn

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ess sake, don't make people download a plug-in just so that they can view your page.

3. A clear mission statement on the home page explaining what the site is all about.

4. Something on the home

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

age that explains what the other pages are all about.

5. A home page that is a home page - none of that "enter" nonsense.

6. An organized site that has structure which can be easily understood.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

7. Entertainment value. This is where good writing skills come in. Think of your site as if it were a novel or a hit record. You have to grab our interest immediately and then hold it by entertaini

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ng us. There's no better way to do that than with your personality through your writing.

Design professionals may try to project your personality but they often prevent it from shining through by

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

sing the same techniques they use on their other web sites. It's much better to be yourself and create something which they might call amateurish then it is to end up with something that looks and

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

reads like everybody else's web site. Understand that the internet web site is the last true art form of the 20th century, so try to be creative. Think outside the box. And then create your own box

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Do you remember how proud you were the first time you saw your name in print? Most entrepreneurs feel that same flush of pride when they gaze on their new business cards. That small piece of paper r...

When I first got started online, one of the things I became heavily involved in was affiliate marketing. Now it only occupies about 5% of my sales volume, but it was a great training ground for me. I was able to use other people’s sales pages and my traffic and create tracking stats. And since I am a numbers person, that was extremely effective for me.

Those who know how to make money selling on eBay know that everything about their listings must be perfect to maximize their sales rates. They know that they cannot afford to have an auction item go unsold. They know that all of the fees paid for an unsold auction item are lost revenue. They also know that repeated re-listings can really cut into long term profits.

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