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    You might not think the way your site looks is very important - but you'd be wrong. People's first impressions will affect their opinion of the site and your business. I
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    n fact, it takes less than a 20th of a second for people to form a lasting opinion of a website.

    Before you start work on the actual design of the site, you should have
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    a clear idea of what message you want your design to communicate and what style of design you intend to use.

    First, think about the impression you wan
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    your target audience to be left with when they visit your site. Should they think of you as "trustworthy", "young" or "high-tech"? Then look at other people's sites, as
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    well as ads in magazines and newspapers, to find a style you think would work for you. Once you find a style you like, ask a few potential customers what they think. Aft
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    r all, they're the people who'll be using your site.

    Mood Boards

    An effective way to plan your site's look-and-feel is to create a mood board.
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    >

    Find objects with a style, colour or shape which reflect how you want this site to look, for example magazine ads and pieces of fabric, and then stick them to a sheet
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    of card. This will help you establish a mood for the site when you're designing it, such as "dark and gothic" or "young and funky".

    A mood board will give you
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    good starting point for your site's design and can help communicate your ideas to other people. It should also give you ideas for colours, images and typeface.

    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    7 Steps to a Great Site

    1. Planning: Before you start work on your website you need to plan it thoroughly. Make sure you set a clear goal
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    for your site and then use your knowledge of your target audience to work out how you are going to achieve it.
  • Design: The next stage is to des
  • ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    ign your site in a graphics package, like Photoshop. It's important to finalize the design before you start to build the site, as it's much quicker and cheaper to make c
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    anges in Photoshop than it is in HTML.
  • Writing and Content Gathering: During the planning stage, you should have decided which pages your site w
  • cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    ll contain. Now it's time to write the text and decide which pictures to use. You can often create the content at the same time as the site's being designed.
  • tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    rong>Building the Site: Once you know what the site's going to look like and what it will contain, you need to turn it into an actual website. You'll use HTML a
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    d CSS to create web pages based on your Photoshop designs. You might create a database as well.
  • Testing: Does the site work? Can people use it
  • ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    as you'd expected? Before launching your site you need to test it thoroughly. Check for broken links and make sure the site works on difference browsers. Also, check for
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    spelling mistakes.
  • Promotion: Your site's completed so now you can sit back and watch the visitors roll in - right? Not quite! Getting your web
  • .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    ite up there is just the start; now you need to get people to visit, using search engines, marketing and word of mouth.
  • Evolution: Once your si
  • elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    e's finished and visitors start arriving, you may think your work's done - but it isn't. The best sites constantly make small improvements and test new ideas.

    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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