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Just Other Articles - Writing for the Web
Writing for the Web
Writing for the Web is a matter of common sense and adjusting your writing style. The way website visitors read copy is unique and is nothing like when they read a book. If anything reading
Writing for the Web is a matter of common sense and adjusting your writing style. The way website visitors read copy is unique and is nothing like when they read a book. If anything reading
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
on the Web resembles the way we read a newspaper. The eye jumps around, on a webpage, looking at headings, titles and boldface text only then settling on those areas of copy that piques an interest or satisfies a need.
Even w
Even w
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
en the visitor decides to read a particular block of text they will tend to skim through it gleaning only those bits of information that interest them. As a result if you want to make your content sticky it must be brief, ripe
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ith ideas and focused only on relevant content. Filling your webpages with needless content will only increase its bulk and do nothing to retain visitors.
No successful website wastes any space on filler copy. Filler copy is c
No successful website wastes any space on filler copy. Filler copy is c
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
py which is written to take up space or feed keywords to the search engines and imparts little knowledge to the people reading it. Even if the search engines take the bait and index your website based on these keywords your vis
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
tors will be few and they won't stay long.
Importance of Good Content
Good content is crucial to visitor retention. Having your website visitors stay awhile and brouse through the deeper areas of your site wi
Importance of Good Content
Good content is crucial to visitor retention. Having your website visitors stay awhile and brouse through the deeper areas of your site wi
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
l increase the chances that your message will be understood and acted upon. This is the key to selling your product or advancing your ideas.
Don't make the mistake of believing that raw content filled with keywords is all that
Don't make the mistake of believing that raw content filled with keywords is all that
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
is necessary for developing a winning website. A few well developed paragraphs are better than pages of wordy explanations. Time spent distilling your content into its basic tenants will always be time well spent.
Web
Web
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
Writing Tips
There are several factors which when properly applied will improve your writing skills and add to visitor satisfaction. They are not difficult to learn and the results will surprise you. They are;
There are several factors which when properly applied will improve your writing skills and add to visitor satisfaction. They are not difficult to learn and the results will surprise you. They are;
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
>Content
Make titles clear and catchy - Brief titles that say volumes are the best. Distill the subject into a 3 - 7 word phrase for best results.
Avoid wordy introductions - People are bored easily and are turned of
Make titles clear and catchy - Brief titles that say volumes are the best. Distill the subject into a 3 - 7 word phrase for best results.
Avoid wordy introductions - People are bored easily and are turned of
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
by wordy introductions. Get to the point quickly in every paragraph that you write.
Make the subject of the content clear at the start - Begin each text block with an explanation of the content that will follow.
Be clear and
Make the subject of the content clear at the start - Begin each text block with an explanation of the content that will follow.
Be clear and
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
to the point - Never be too wordy but use as few words as possible to make your point. Brief sentences and paragraphs make reading easier.
Logical structure - Move from title to subject to conclusion in each block of text. Dis
Logical structure - Move from title to subject to conclusion in each block of text. Dis
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ointed and illogical copy will damage any ideas that you are attempting to present.
Stick to the presentation of solid information - Every line should provide information about the subject at hand. Facts beat fiction when info
Stick to the presentation of solid information - Every line should provide information about the subject at hand. Facts beat fiction when info
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
mation is at stake.
Optimize your word count - 600 to 800 words is an optimum size for articles and subject topics. This is a good rule of thumb for any webpage.
Layout
Present a clean copy layout without fr
Optimize your word count - 600 to 800 words is an optimum size for articles and subject topics. This is a good rule of thumb for any webpage.
Layout
Present a clean copy layout without fr
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ills - When viewing a webpage the visitor should not be presented with a sloppy or disjointed layout.
Use a sans serif font - Frivolous type fonts make web copy difficult to read and tend to turn visitors off. Clean and simple
Use a sans serif font - Frivolous type fonts make web copy difficult to read and tend to turn visitors off. Clean and simple
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
text fonts work best.
Make copy easy to scan - Webpage text should flow from idea to idea and not ramble. When presenting a subject develop it in obvious steps.
Use bullets and subtitles - Using bullets and subtitles will mak
Make copy easy to scan - Webpage text should flow from idea to idea and not ramble. When presenting a subject develop it in obvious steps.
Use bullets and subtitles - Using bullets and subtitles will mak
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ideas and points of interest pop out of the page.
Lists are effective for the visitor - Lists are the best way to show the logical progression of any subject matter or argument.
Presentation
Spelling must b
Lists are effective for the visitor - Lists are the best way to show the logical progression of any subject matter or argument.
Presentation
Spelling must b
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
correct - Poor spelling conveys an impression of ignorance. Most visitors will see this as a sign of poor credibility.
Use proper grammar - Poor grammar has the same effect as poor spelling. Know how to communicate your subje
Use proper grammar - Poor grammar has the same effect as poor spelling. Know how to communicate your subje
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
t matter properly and always proof read your copy.
Strive for clear and brief text blocks - Avoid wordiness in your web copy. Keep your sentences and paragraphs tight and poignant.
Whitespace is better than graphics - The eye
Strive for clear and brief text blocks - Avoid wordiness in your web copy. Keep your sentences and paragraphs tight and poignant.
Whitespace is better than graphics - The eye
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
follows borders and blank spaces when viewing a webpage. Use these wisely.
Graphics should be an extension of the text content - When using graphics always be sure that they expand on or emphasize the content that they support
Graphics should be an extension of the text content - When using graphics always be sure that they expand on or emphasize the content that they support
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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