Just Other Articles - Internet and Businesses Online

Recently I had a conversation with a voiceover expert who had paid a good chunk of change to Google for his Adwords campaign. His complaint? He got lots of traffic (and paid Google for lots of clicks) but none of them turned i

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nto clients, or even into prospective clients, for that matter. I took a quick look at his website and quickly realized his problem -- a major website sin committed by online business owners everywhere. He expected that the vis

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tors to his site would take him up on his invitation to contact him immediately to hire him upon learning about his services.

What's wrong with that -- isn't that a reasonable call to action? The fallacy in that line of thinki

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

g is that unless the visitor has already been searching for exactly the service you offer (and I would estimate that to be 1 in every 100 or so visitors to your site, but it's probably closer to 1 in every 500), you're never goi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

g to see or hear from that visitor again. Think about it -- how often do you buy someone's services as an impulse purchase? So, if you expect visitors to go immediately from meeting you to hiring you, you're going to be sorely

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

disappointed.

Instead of trying to immediately convert the visitor into a paying customer, initiate a relationship with your visitor. This means that you have a strategy to move him through your like, know, and trust process s

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

o that he's well acquainted with you when he decides to he's ready to purchase your service. What's the secret to this relationship-building strategy? It's a simple process of including the following 3 must-have features on your

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

website:

1. A clear call to action. This is true whether you have a 1 page website or a 100 page site. Your primary call to action, or your most desired response from your visitor, needs to be made crystal clear on your site

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

I believe without a doubt that the call to action that will earn you the most money in the long-term is to capture your visitor's contact info in some way. Typically this happens because you've created a form where the visito

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

is asked to input his name and email address into that form. Why would someone willingly part with his contact information? Because you have created a compelling offer -- your client capturing device.

2. A client-capturing

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

evice. A client-capturing device is a free giveway that is of value to your target market and serves as a solution to a big problem that challenges your target market. Once upon a time, the offer for a free ezine was sufficien

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t to capture a visitor's contact info. Alas, that is no longer the case, so you have to up the ante and provide even greater value to your visitor. Your client capturing device can take any of several formats -- a PDF ebook, a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ecording of a teleclass, a 6- part ecourse, a short downloadable video. In whatever form it might take, your client capturing device needs to provide some solid information to help your target market solve a pressing problem and

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

not simply be a piece of fluff that advertises your business. If your giveaway is all fluff and no substance, you will have lost this prospective customer for good.

That's not to say that you shouldn't promote your business in

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

this giveaway. That's one of the purposes of the giveaway -- to tell your prospect what action to take next, whether that's to buy a product, subscribe to your membership website, call you for a free consultation, or buy your s

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

rvice. Many times, the next action you ask the visitor to take is to enroll in your-stay-in touch mechanism.

3. A stay-in-touch mechanism. Your stay-in-touch mechanism enables you to "reach out and touch" your prospects on a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

regular basis. This mechanism could take the form of a weekly email newsletter or a daily podcast or regular blog postings or a series of autoresponders to follow up with them. To move a prospect through your marketing funnel

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

it's helpful to use multiple methods to stay in touch with them. So, through a series of followup autoresponders, I ask my prospects to subscribe to my email newsletter and point them to my blog, as well. For best response fr

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

m your visitors, you must use your stay-in-touch mechanism at least once a week. The more frequently they hear from you, the better they get to know you and the greater the likelihood that they'll convert from prospect into cus

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

omer.

Take a moment to assess your website for its client attraction factor. Are you ready to receive visitors? Add these 3 features to your website and watch your prospects turn into customers.

Copyright (c) 2007 Donna Gunte

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Information Systems is a term, used fifty years back as describing a computer which could do little more than very basic calculations, has now become an essential ingredient of our lives, both professional and personnel.

Sometimes, the difficult questions to manage in an interview are not questions at all. Here are three common interview scenarios that a candidate may be asked to resolve.

It's not hard to keep your customers coming back for more, but it does take consistent action.

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