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This article is intended for website owners or potential web site owners and people seeking more info on the entire life cycle of a web site.

Understand what you want.
Look at the budget.
Offshore if need be

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Communicate / manage your expectation.

Test and launch.

Drive traffic.

Understand user behavior.

Maintain and upgrade your site.

Well, that was the summary. Here are the detai

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ls:

Understand what you want: This mean that you need to be clear about what you need. Usually it is a bit of dreaming and discussion with you consultant and f

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

iends that gives you an idea of what can be done. Take the time anyway. It will be well worth your while. Web sites can be classified into four:

Personal Web site - Site about yourself.
Community web site - Like Ya

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

hoo or My Space.

Business web site - A web site for your web presence.

Meta Sites - A site about the Internet (like search engines etc.).

Look at the end users: Find out why they shou

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

d come to your site, why they must keep coming. Will that happen? Look at your niche carefully and examine what makes you unique. Understand your revenue model. It is absolutely essential that you understand the factors that will keep

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

your site alive.

Look at the budget: Keep the above in mind and see how far the money will take you. Find out who can do it in the budget. Find out who can do it at a price acceptable. If your budget can not get yo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

u as far as you want or you want get more value for the same price or can find a better talent do not hesitate to outsource to other companies or countries.

Communicate and m

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nage your expectations: Be clear about what you want. If you do not, you will not only waste your time (when you should be getting rich) you will also be blocking your vendor's time (good for the vendor). Now, you see what I

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

am saying is, changes will be there. But it should not be a result of your not planning ahead. Keep in touch. Follow up the progress. Update the vendor on your plan.

Test and Launch: Test and Launch your site. Yes th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

vendor's quality assurance team will do it. But there is more to this process. Your opinion matters. So test the application your self (with help if needed). Plan and start your marketing as you are doing the testing the application.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Here is what is important:

Launch dates.
How will you do the launch?
How will you reach the intended audience?
Will you organize an event?
Are you going to publish this on magazines?

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Drive Traffic: Do all that needs to be done as a follow up to keep up the growth momentum. Remember that a Dot Com success is measured in revenue and user base. Build the user base. Revenue will generally follo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

. Understand user behavior. Every site does a few things right and a few things wrong.

Find out what is working and what is not.
Find out who is visiting your site.
Find out what is the frequency of visi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ts are.

Fix the issues / nags on your site.

Maintain and Upgrade your site: As more and more users come on to your site, the resource usage needs to be monitored. If you do not

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

it is a sure shot way to loose your users be it a business application or a "Dot Com". Upgrade hardware, software or both as required. Rule of thumb is if you are a 75% usage you must upgrade resources. How ever in the case of users

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

need not being met means upgrading the services available on you site. Web logs (also know as "BLOGS") are very popular these days. Even if you are corporate web logs

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

are great. What these do is, help the masses relate to products and services that are offered. Microsoft is just one such company. To tell you the truth, you can get one for a zero cost to a large value. Depending on the features you

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

are asking for.

More often than not, vendors who one provides one end the service spectrum do not provide the other services at the other end. It is often a good idea to have vendors who provide a complete set of services so that pro

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

blems and issues are sorted out immediately and comprehensively. If you need help contact Real Consulting. They will be glad to help.

rekonsult

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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