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The real secret of working smarter, not harder, is to focus on your strengths, and outsource the rest. Technically challenged? No worries –

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

just outsource the technical mumbo jumbo, and focus on creating content and driving traffic.

For small business owners, this sounds like a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ream – nice, but unrealistic. As the saying goes, money doesn’t grow on trees, and until it does, you’re trapped by Catch 22. Or are you?

W

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ll, not necessarily. Think content management systems.

What’s a content management system? At it’s most basic, it is a tool which stores w

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

b site content in a database rather than as an integral part of html pages, and which displays the content to a page structure on demand.

W

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

eb content management tools come in many flavors, but the central concept is simple: let the system handle the technical stuff behind the sc

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nes, while you focus on more important tasks. With no knowledge of html or any programming languages, you can add, edit and delete content o

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

your site.

But that’s just the tip of the iceberg – web site content management systems pack the power to handle an incredibly wide variet

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

of functions, from contact management to interactive applications such as forums to chat to blogging, to just about anything you could want

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

to do with your website.

What’s more, there is a wide selection of free content management software from which to choose.

Maybe to

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

much selection! The mere act of choosing one right for your business can be a daunting task. For some idea about the number of choices, ta

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e a look at www.cmsmatrix.org. There are dozens upon dozens of systems listed there, and more new systems are being created every da

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

. Where do you begin?

Making the right choice is critical. First, no matter how you slice it, every content management system comes with a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

learning curve. The last thing you need is a significant investment, in terms of time and energy, in a system that you ultimately discover d

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

esn’t meet your business objectives.

Another potential concern is consolidation. There are hundreds of systems today, but many will likely

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

all into disuse sooner or later. Those with only one or very small numbers of developers would be most vulnerable – not because they aren’t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rilliant people with great systems – but because the critical mass of development initiative can easily move on to other projects.

Yes, sel

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ecting a web site content management system is a challenging process. And yes, the accompanying learning curve will likely be even more chal

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

enging.

But remember, a business becomes the first victim of its own success if it can’t service the success-driven demand. Having a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

great content management system in place could spell the difference between the premature demise and the continuing success of your business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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One of the best and easiest ways to advertise without having to worry about shelf life of those who would most likely use your services or buy the products from your small business is to use inserts in your local newspaper. A marketing piece might also be to insert our flyers in the daily newspaper.

IT support requires you to charge enough to make a decent income. Set realistic rates and then let your micro small business clients decide whether they need your IT support.

Small business owners often enter their field unprepared, untrained, and severely unplanned. It doesn’t have to be that way. Here are a few solid principles to help you enter the battle field successfully.

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