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Just Other Articles - Webwise: Building Trust Through Your Website
As a business owner, certain things have become clearer to me over the years. One of them is that people buy into people before they buy into your products or services.
That's why I enjoy meeting people face-to-face. This is my chance to make the most of my personal brand, that ‘brand' be
That's why I enjoy meeting people face-to-face. This is my chance to make the most of my personal brand, that ‘brand' be
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ing me!
I use my enthusiasm as a conduit for my knowledge to show people that I care about what they do and how I might be able to make things better for them and their business.
For the impartial yet interested visitor coming to your website, they want to feel that you're a business the
I use my enthusiasm as a conduit for my knowledge to show people that I care about what they do and how I might be able to make things better for them and their business.
For the impartial yet interested visitor coming to your website, they want to feel that you're a business the
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
y can trust. They want to to be able to use you and your services, while at the same time be confident that you will be around in 12 months time.
They don't want hidden costs, dodgy business practices or shoddy workmanship. They want demonstrable evidence of you being good enough for them
They don't want hidden costs, dodgy business practices or shoddy workmanship. They want demonstrable evidence of you being good enough for them
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
to spend good money with.
In short, they want to feel that they can trust you.
But how do you convey all of your worthy and commendable values via the web?
Testimonials
There's just no substitute for a good referral, so word-of-mouth recommendation is still the top me
In short, they want to feel that they can trust you.
But how do you convey all of your worthy and commendable values via the web?
Testimonials
There's just no substitute for a good referral, so word-of-mouth recommendation is still the top me
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ns of getting yourself known.
Word-of-mouth recommendations are by far the most cost-effective means of marketing, and this mechanism only works because you were good enough to be recommended in the first place.
If you have happy, nay very satisfied customers and you're sure that they wo
Word-of-mouth recommendations are by far the most cost-effective means of marketing, and this mechanism only works because you were good enough to be recommended in the first place.
If you have happy, nay very satisfied customers and you're sure that they wo
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
uld have no problem singing your praises, then ask them for a testimonial.
Ideally, this testimonial would come by way of their company letterhead, written in hand, and signed personally ... but that's just an ideal!
Extending this ideal scenario further, adding in a photograph of the af
Ideally, this testimonial would come by way of their company letterhead, written in hand, and signed personally ... but that's just an ideal!
Extending this ideal scenario further, adding in a photograph of the af
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
orementioned very satisfied customer along with their testimonial to your website will add that essential sense of trust.
Placement is also key. Some people might want to place all of their testimonials on one page, but I try to encourage my clients to place those testimonials within the
Placement is also key. Some people might want to place all of their testimonials on one page, but I try to encourage my clients to place those testimonials within the
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
web pages of a product or service that the testimonial relates to, assuming that's the case.
Case Studies
So your customer is happy with their little lot. You've got paid, so you're happy with your little lot. You look back on the job and realize that you learned some ne
Case Studies
So your customer is happy with their little lot. You've got paid, so you're happy with your little lot. You look back on the job and realize that you learned some ne
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
stuff.
There was the odd scare along the way, but you hit the budget, breezed the deadline and managed to give your customer that little bit more than they'd asked for.
I'd say that's got the makings of a Case Study!
Put simply, a Case Study is working, living documentary evidence of y
There was the odd scare along the way, but you hit the budget, breezed the deadline and managed to give your customer that little bit more than they'd asked for.
I'd say that's got the makings of a Case Study!
Put simply, a Case Study is working, living documentary evidence of y
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
our good work and the satisfaction of your customer.
For me, a Case Study should be no more than a couple of thousand words and should consist of three parts:
For me, a Case Study should be no more than a couple of thousand words and should consist of three parts:
- A description of the project, the aims, the stakeholders and the particulars of the project.
- A summary of wha
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
t was achieved, typically entitled as benefits in the form of bullet points. A conclusion, with supplementary links to the customers website and other related resources. Right now, some of you might have jumped ahead and guessed where I'm going with this. Here's your
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
chance of a 2 for the price of 1 deal!
Why not add in a testimonial, right in the conclusion? Also, add in some photography, or maybe a picture of the client logo, their premises, something that's going to add some visual interest.
Be sure to choose your words carefully, too. This Case
Why not add in a testimonial, right in the conclusion? Also, add in some photography, or maybe a picture of the client logo, their premises, something that's going to add some visual interest.
Be sure to choose your words carefully, too. This Case
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
tudy web page is going to be inherently authoritative, so by adding in some strong words that related very specifically to you, your customer and your businesses, the search engines will make the most of that authority.
Also, as an added bonus, if you're talking about how – let's say – Pr
Also, as an added bonus, if you're talking about how – let's say – Pr
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
oduct X or Service Y helped Customer Z, then link through to the web pages for Product X and Service Y.
You're selling right? So talk up those products and services! Talk about how you, your products and services helped Customer Z.
Standards, professional memberships and associat
You're selling right? So talk up those products and services! Talk about how you, your products and services helped Customer Z.
Standards, professional memberships and associat
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ions
Next time you're given a business card from someone, look at the end of their name. Chances are, you'll spot a bunch of letters.
If I wanted to, I could write my name as: Wayne Smallman ND, HND, Ba(hons) but for the most part, Wayne Smallman gets me by just fine!
When you
Next time you're given a business card from someone, look at the end of their name. Chances are, you'll spot a bunch of letters.
If I wanted to, I could write my name as: Wayne Smallman ND, HND, Ba(hons) but for the most part, Wayne Smallman gets me by just fine!
When you
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
see stuff like this, you're given some vital information, that this individual had a formal education that resulted in a recognized qualification. So that's years of studious education put to good use.
Here in Britain, if your business is ISO rated, or you're an Investor in People, then y
Here in Britain, if your business is ISO rated, or you're an Investor in People, then y
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ur business has a valued accreditation.
In the case of the ISO 9001 rating, this means you have formal procedures in place that govern certain aspects of your business practices.
As for Investors in People: “Developed in 1990 by a partnership of leading businesses and national organisati
In the case of the ISO 9001 rating, this means you have formal procedures in place that govern certain aspects of your business practices.
As for Investors in People: “Developed in 1990 by a partnership of leading businesses and national organisati
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ons, the Standard helps organisations to improve performance and realise objectives through the management and development of their people.”
In both instances, you have a wealth of trust that ought to be made a key feature of the benefits of using your business.
Be sure to get the proper
In both instances, you have a wealth of trust that ought to be made a key feature of the benefits of using your business.
Be sure to get the proper
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
permission to make these associations and memberships known. Get the proper logos and add them into the relevant web pages.
Trust as a value-added part of your business
By making the most of your qualifications, your accreditations, your more-than-happy client base, you
Trust as a value-added part of your business
By making the most of your qualifications, your accreditations, your more-than-happy client base, you
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
r professional associations, memberships and your processes & procedures, you have all of the ingredients to build a formidable series of Unique Selling Propositions.
So make the most of the respect your clients give to you every time they come back for more. Trust me, you'll do just fine
So make the most of the respect your clients give to you every time they come back for more. Trust me, you'll do just fine
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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