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We've all done it before. We don't quite have that picture or text ready to go. So we put

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

something up to hold it's place until the real text or image is ready to go. But what ha

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ppens when we forget to change it before it goes live?

When you generate filler content

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

or your website to see what it will look like before you get the real content in place, m

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ake sure if push comes to shove it could be used in the final website. Spend an extra fiv

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e minutes creating something that could go on the live website, even if you don't like it

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Waiting to do a photo shoot of yourself for your "About Me" page? Resist the temptation

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

to put a picture of you picking your nose there. (I admit, I once succumbed to that temp

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

tation myself.) Instead, find the best picture of yourself you already have and use it fo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

now. Who knows what will happen? Your photographer could disappear, or maybe he'll charg

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e you way more than you were willing to pay. If that happens, you'll still have an image

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

in place. Sure, it won't be a great picture, but it will be a usable one.

Maybe you're p

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ying someone to write the text for your front page? Take a few minutes to write something

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

about you or your company. Don't use fake filler text like Lorem Ipsum. Your writer may

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

not get around to your write-up as quickly as you would like. Especially if they do that

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

n the side, it could be that they won't have the text ready until your website has been u

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

p for a few weeks. If your text is about your company, albeit not written by a profession

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

al, you can go ahead and use it.

So don't make the same mistake others have made. Whethe

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

it's a picture or text, it could end up being online longer than you think. If you put s

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

omething usable on the page, you won't have to worry about it slipping through the cracks

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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E-letters should be an integral part of nearly every company’s marketing plan. They are both time and cost effective, reaching all of your clients and as many potential clients as you have permission to solicit via email.

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If you're already doing some form of online e-publishing – that's great! If you're hesitating (or worse yet, procrastinating), perhaps I'll succeed in pushing you over the edge. So, you're no doubt asking yourself - why email? What will it do for my business?

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