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    The small business web site model is changing. Cost-consciousness is being replaced by an ROI consciousness, and that change is opening the way for small business web s
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    ites to provide truly useful applications for visitors. Everybody wins.

    The old small business web site model was little more than an online "poster" - static html pag
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    s that presented product information, contact information and made some pitiful attempt at "branding". If there was anything "active" on the site it was an animated GIF
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.



    It didn't work particularly well, but it didn't matter. Most of them didn't have enough traffic to justify anything more substantial.

    Then, Internet marketing hit th
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    mainstream. Every web design firm worth its beans began providing SEO and Pay Per Click marketing campaigns. The result was a generation of small business web sites th
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    at were actually getting traffic from increased visibiltiy.

    With the exception of e-shop sites, these new, findable, small business web sites still weren't much more t
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    an a newspaper ad. But the traffic numbers came up, and with it came a realization that visitors can't do anything with static HTML.

    Enter the new small business web s
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    te model.

    Visitors stop in to gather information as always. Then, they realize that they can Do Something with that information. The advantage an appl
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    cations driven web site has over one that can't do anything is nearly as great as the advantage of one that can be found vs. one that is invisible.

    The Internet user o
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    f today is a more savvy and web enabled user than that of a few years ago. And, not only are the users of today exposed to an ever-increasing number and variety of appl
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    cations, interfaces and interactions with data online, they've come to expect it.

    For instance, a bookkeeping firm offers its clients a free software download through
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    hich they can maintain certain of their personal records, then upload their updated "books" directly back to the web site over a secure connection.

    Clients who use the
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    system save time and get significant discounts over the normal accouting and tax preparation fees. The firm gets and maintains some of the most loyal o
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    f its clients because of this Value Added Service.

    So, what can you offer? Here's how to figure it out.

    Obviously, the exact nature of any service you might provide t
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    your existing customers - and offer as an enticement for prospects - will depend entirely on the type of business you do. In fact, looking closely at your business pro
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    esses will give you the best ideas for creating highly customized web applications to serve your client base.

    In particular, examine how your clients interact with dat
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    . Documents created in the information stream can often be migrated to the web - saving your clients an office visit, drive time, missed work or social opportunity.

    A
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    more exotic example: a small distribution company sets up a database driven RSS feed and provides its customers (at their option) an RSS reader as a download. This read
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    r is set up to check a unique url for each customer, providing instant desktop notification when the tracking information is updated.

    Think deep. Think forward. Think
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    uccess. You'll find ways to provide your web site visitors with services that make their lives easier. As a result the value of your web site will increase dramatically


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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