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I live in the city of San Francisco and I have a short commute to the office every morning. My wife and I share a car so I usually use my motorcycle to get around during the week. This makes my commute every day pretty quick; that is until the clutch broke on my Ducati. Not wanting to make the hour-long bus trip across the city, I de

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

cided to give my bicycle a try. I figured this would be a great opportunity to take advantage of the nice weather and put a daily workout into my busy schedule. San Francisco's relatively small 7 by 7 mile area is situated on 43 hills, which add a bit of a challenge into a bicyclist's route. If you head out to Pacific Heights or Teleg

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

aph Hill in North Beach you will find streets steep enough to make you feel like you're doing a back flip. In the middle of my regular three-mile, cross-city commute route is a moderate hill and although it didn't seem like a big deal with an engine doing the effort, believe me the manual climb on a single-speed bicycle made me want t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

hail a cab in either direction. So the potential health benefits and enjoyment were quickly outweighed by the required effort; all because of one hill.

After the first couple of days I knew this was going to be a problem. I started looking for a topographic map of San Francisco to plan the optimal route for each direction of the co

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

mute. I soon realized that I'm not the first person to encounter such a challenge; I found a bicycle map online showing the hill grades of most streets. Using this resource, I was quickly able to find the optimum route and gladly regress to my athletic mediocrity. For the remainder of the month, while I was commuting on my bicycle, I

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

sed my newly planned shortcut to easily travel between my home and office.

Right about now you may be asking yourself, "What does this have to do with marketing?" Imagine the commute destination is an actual set of business goals you have online, and the San Francisco hills are the challenges your customers encounter during their "c

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

mmute" on your website. Doesn't it make sense to find the quickest and easiest route for them? Wouldn't that allow more customers to make a successful trip? Without taking time to strategize and plan around the goals associated with a website, it's easy to create a number of obstacles that will frustrate, confuse, and anger your audie

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ce.

Information Architecture is a crucial planning step in website development. As we all know, "If you fail to plan, you can plan to fail". Nowhere is this more accurate than in the constantly evolving and highly competitive field of online marketing. The following is a list of common mistakes and suggested solutions (or at least t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ings to keep in mind) in conceptualizing the information architecture of a website.

Tips

Make the goal or purpose of the website obvious on the home page:

Just like an effective advertising campaign, a good website must provide an obvious call to action. This means that your audience should

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e able to navigate intuitively even if they have never been to your website or heard of your company. Your website should have one or two primary goals. The entire site should funnel visitors into the channels associated with these goals to ensure visitors don't become confused or frustrated before accomplishing at least one of the pr

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

mary goals. This can be done by tastefully positioning and/or highlighting content or links so they stand out.

Design the website to attract and support the target audience:

Many managers and management teams try to add their personal touch to a website because they want to express how they see the business to The

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

World. This will confuse everyone accept the manager who personalized the site. The trick is to build the site around the target audience. Every demographic uses the Web differently and this must be accounted for while designing a site. Men and women are drawn to different colors, children are far more technical than their grandparent

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

, and teenagers have far different schedules than their parents. There are hundreds of style, personality and preference combinations that make up any demographic; these are the factors that should be used to determine the basis of a website's architecture.

Use fewer words to attract the audience and communicate a message: <

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

strong>

Designing a website is like telling a story. A good story teller will give a brief summary of a story, highlight all the key points and then provide a conclusion. Then if someone in the audience is interested in a specific topic they can ask for more detail. The links within a website allow the audience to inquire further abo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t a specific topic. So avoid saying too much up front, this will save the audience time and keep more visitors on the website longer. The trick is using bullet points on the home page while saving prose to elaborate within support pages behind the home page.

Provide blank space throughout each webpage:

The human ey

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

is naturally drawn to open space while scanning and reading. Uncluttered space gives our eyes a chance to relax and reset before continuing to focus on words and pictures. A website that is littered with content and images is naturally offensive and will immediately overwhelm even the most determined visitor.

Flatten a webs

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

te around the primary goals and functions:

Flattening a website refers to minimizing the number of clicks or levels available before you run out of supporting links. A given website can be set up in an infinite number of ways including vertical links/pages (supporting links/pages) and horizontal links/pages (parallel links/p

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ges). To use the story telling simile above, horizontal links and pages represent topics while vertical links and pages represent questions. With that said, your website should provide access to the key information and functions within vertically shallow pages. In fact, the best websites will have the key information and functions eas

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ly accessible right on the home page.

Creating the proper Information Architecture can prove to be time consuming and tedious, yet ultimately very rewarding. Time alone won't do the trick either; proper execution requires a certain skill set, online business acumen, and experience. This is one of the biggest factors between a firm t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

at can create a pretty online brochure and one that can create a powerful online sales engine for your business. You should pay special attention to this when choosing a high quality web development firm to help you. This isn't always immediately affordable to all business, so next month we'll describe how to create a marketing budget

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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