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Most of you have seen or heard of the movie “Field of Dreams” You remember, Kevin Costner hears a voice t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

elling him to build a baseball field in his corn field. “If you build it they will come”.

Unfortunately

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

this is the mind-set that most small business owners have with their websites. Too many businesses spend

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

thousands of dollars developing their websites, and then just assume that people will flock to it, like c

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rows to a cornfield.

Folks, if you have a website or you’re planning to get one, you must have a strateg

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

y to attract your potential customers to your site. But it’s not enough to just get them to visit your si

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

te, it’s crucial that you have a mechanism to capture at least their name and e-mail address.

I’m amazed

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

at how many websites have no such mechanism. If you don’t have a plan to promote your website people are

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

n’t going to just show up. It’s a good idea to have your website address on all your stationary. Make sur

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e it’s part of your e-mail signature, on your invoices, order forms, letterheads and of course business

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

cards.

These are just the basics, if you really want to stand out in the crowd you’ll need to get creati

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ve. How about a contest of some kind, or a free book or report that people can download? For example, if

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

you sell computer technology why not team up with a supplier to give away a laptop or PDA at your website

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

.

Of course people will have to provide their name and e-mail address to get a chance to win. A carpet s

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ales business running an ad in the yellow pages, could include the line “go to www.CarpetsRUs.com to do

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

wnload a FREE report on how to select the right carpet for your home”.

The key is to integrate your offl

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ine marketing with your online marketing. Use your offline marketing to encourage people to check out you

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

r website.

If your business has no strategy to promote your site and capture the contact information of

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

your visitors; then you’re not taking full advantage of the remarkable power of the internet to find new

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

prospects. You need to build it and then promote the heck out of it or you’ll be living mostly in a dream

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Are you monitoring the results of your management team? Are you charting the progress of your organization? Are you paying attention to the organizational capital, which comes thru working thru crisis and achieving results?

What are the top ten scams that are likely to be targetted at consumers? Check out this hall of shame and you'll be able to avoid the most common ones.

Search engines have took steps in an effort to prevent reciprocal link exchanges from becoming major problem by placing more importance on one way links. So, how do you get one way links to your web site? There are number of ways to do this, but the best techniques are listed in this article.

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