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What is the title of each page.

The title of your page can be seen in the top left hand side of your browser. The title of each page should relate to the information

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

on the page and be unique for each page. The title is a very important part of the web page and must be treated accordingly.

Descriptive Meta Tags

The Description meta

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tag is normally used to describe your listing in the search engines. It is important that this description entices people to click on your link. It would not be beneficial to

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

have the same listing description for each page. Make each page description unique.

Content

Unique content is king. The more relevant content you have on your website

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

the better. Always bare in mind the topic of that page and ensure that the page title, paragraph headings and text relate to that topic. The content should be well written an

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

d semantically correct. Headings actually have an order within the code, so ensure that this rule is used. It is the content that will be catalogued by the search engines and

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

this is how they will understand what each individual page is about.

Do you have a sitemap?

It is important that the search engines can see all your pages. A good way

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

of doing this is to add a sitemap which is accessible from the homepage. This sitemap will list all your pages by the topic of that page allowing a search engine to find every

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

single page on your website. Are you sure that all of your pages are listed in the search engines?

Navigation links

Ensure that your menu links contain the text of the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

topic or page they are linking to. Do not forget the links that are within your content. Try and use relevant text with your content to link to other pages within your website

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

.

Dynamic page names

Search engines have difficulty reading sessions (sessions are codes appended to the web address to identify users on the website). If you have ses

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

sion variables on your site, search engines may not index your pages. Are naming conventions used for your folders and files on your website. E.g. www.mydomain.co.uk/keyword.ht

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ml? If you have keyword phrases are the individual words separated with hyphens?

Fast loading pages

Are your pages quick to load. If they are not the search engine may

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

not hang around to index them. The average age size should be less than 110Kb. If it is not then it is important to identify what is increasing the size of the page and correc

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

it.

Web Standards

Have you updated your website to the latest web standards. The Internet is a forever changing media and standards have been suggested by the World w

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ide web consortium (www.w3c.org) . By rebuilding a website using the latest standards we have the ability to separate the content of the website from the presentation (design).

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Benefits of this include being able to supply search engines with clean text, not blurred by coding. Also the ability to change design more regularly becomes affordable.

D

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

isability and Discrimination Act

Does your website comply to the DDA. Are blind people able to "hear" your website if they have the correct "reader". What about the partia

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

lly sighted? Ensure that all of your images have labels correctly added to them (known as alt tags). Can people easily change the text using the browser text size facility?

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

>Summary

These are on site areas to look at and will allow the search engines to determine what your site is all about. Never forget the need to look at off site promotion

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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When it comes to attracting visitors and customers to your website, you may be at loss as to what to do. However, using lists and list content can be one of the easiest ways to help you increase traffic and thus...

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