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Just Other Articles - Web Marketing & Free PR - A Well-Stocked “Media Room” on Your Web Site is What Editors Need
Watch your sales, event sign-ups, or membership subscriptions (or whatever you are selling) soar by
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
offering an online Media Room on your web site to provide all the necessary easy-to-use copy and p
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
otos for the editors who are on a deadline.
A journalist or an editor visiting this Media Room sho
A journalist or an editor visiting this Media Room sho
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ld find very little reason not to write a good story about your company, services or offerings.
Th
Th
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
s Media Room should have not only all the copies of your previous Press Releases but should also su
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
gest new story ideas. There must a list of interesting story ideas to hook the editors.
But not on
But not on
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
y that, for each story idea, you must also offer the modular story ingredients to help an editor pu
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
t together a story in a hurry, without committing any of her own resources. You should become a "pr
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
fit center" for any editor who is in need of a quick and informative story on your subject area or
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
xpertise.
If you are, for example, selling vacuum cleaners, your Media Room should be the best sou
If you are, for example, selling vacuum cleaners, your Media Room should be the best sou
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ce for a journalist or a writer to drop by and write an interesting story (complete with photos and
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
diagrams, etc.) on (let's say) a new robotic vacuum cleaner that can decide on its own if the floor
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
are dirty and then activates itself and vacuums the floors until your house is clean.
What are th
What are th
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
se story ingredients that you should keep ready and downloadable in your Media Room?
> Pre-written
> Pre-written
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
leads, quotations and paragraphs.
> Photos of relevant personalities, events and places.
> Fact
> Photos of relevant personalities, events and places.
> Fact
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
heets, interesting side-bar materials, trivia, Insider Tips, Top-10 lists, etc.
> Contact informat
> Contact informat
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
on on not only your company's VP Marketing or the PR Manager but also those relevant names quoted i
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
the story.
(Some web sites actually make available camera-ready fully-written stories with embedd
(Some web sites actually make available camera-ready fully-written stories with embedd
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
d photos for small publishers just to grab and publish as is.)
A well-stocked Media Room will mult
A well-stocked Media Room will mult
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ply your chances of getting invaluable free publicity. Omit it from your web site at your own peril
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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