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The months of November and December account for at least 28% percent of retail sales and are also a peak web browsing and purchasing season. With this in mind, it pays to prepare for the increase in traffic the Ch

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ristmas season will bring no matter the size of your Web site. Retailers are already gearing up for Christmas in late August, so you will be in good company as you prepare for the Holiday Season.

Content is the l

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ife-blood of an online business, so most of these tips will focus on your Web site's content. Here are Seven Tips to help you bring your Web site up-to-date for the Christmas Season:

Monday. Proofread.
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

strong>You probably won't like this very much, but you need to read every page on your Web site to make sure it accurately reflects your current product or service. What changes have you made to your business offe
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
rings lately? Nothing is more embarrassing or counter-productive than promoting a product you no longer carry or misrepresenting your product on your Web site. Trust is vital to the online exchange of services and
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro
products.

Tuesday. Remove Ambiguities. Think about questions clients, customers, and friends have asked about your business over the last year. What seems absolutely self-evident to you, but is
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
misunderstood by others? If questions are coming at you from left field, it may be time to add a Frequently Asked Questions page or to update your existing page with clear answers to those not-so-self-evident ques
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
tions!

Wednesday. Revive Your Look & Feel. Take new product photos and replace the old ones on your Web site. Liven up your pages with new graphics and stock photos as needed. Add a slideshow or
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
flash presentation to your home page or other appropriate landing pages to grab the attention of more visitors.

Thursday. Learn from Competitors. Visit your the Web sites of your competitors and
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
compatriots for new ideas regarding content you can add to create value for your customers and clients. Add New Content: Articles, White Papers, Tools, etc.

Friday. Research to Improve Your Search Engine
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
raffic. Put on your thinking cap. On a blank sheet of paper, write an unedited list of search terms that you think potential clients and customers might use to find your Web site. Concentrate on phrases i
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
n the two to three word range. Spend about 15 minutes searching Google for these phrases. Does your site come up on the

first few pages? If not, don't panic. Consider ways you might be able to add the phrases you
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
consider most important to the HTML titles and body copy of a few relevant pages on your Web site.

Tip: A good place to get search term ideas is from your server logs. These record all visitors to your Web s
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ite and often specify search terms used to find your pages. This may spur you on towards finding additional related phrases that are not in use now. For added effect, visit Wordtracker and purcha
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
se a low-cost daily subscription (http://designdelineations.com/refer/wordtracker.php) to research the keyphrase list you created. Find the most effective phrases. Concentrate your efforts on those.
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Saturday. Evaluate the contact channels your Web site provides. Do your contact forms work? Is your email address clearly visible? Is your business address included in the footer of EVERY page? I
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
s your telephone number available on every page?

Why should you be redundant with regard to contact information? Most Web site visitors these days come either from pay-per-lick advertising or search engine result
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
s pages. They are seeking highly targeted content and have a cynical distrust of Web only businesses. Showing your physical address and offline contact information on each page declares your location in geographic
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
space as a real and accountable entity.

If you disagree with my reasoning above, at least include a prominent "contact" link on each page.

Sunday. Rest. Relax. Perhaps mull over in the back of
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
your mind any promotions or events you can offer your customers and clients during the coming months. Find a piece of paper and write them down if you wish. Be completely non-judgmental. You'll evaluate them later

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Just Other Articles - Get Your Web Site Ready for the Christmas Season in 7 Days

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