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What’s your passion? If your Website is empty....invisible....unfilled....unseen and vacant, you might be suffering from a form of that dreaded Website disease, Writer’s Blo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ckitis. Come on, what is your passion? You need a Website plan. You could sit there staring at a blank computer screen for months, or you could get underway in a few hours

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

It’s up to you.

You need a plan. Let’s call the plan, “My Website Plan”. The plan has 5 steps. Here they are:

MY WEBSITE PLAN

What’s Your Passion?

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

/b>
What’s Your Niche?

What’s Your Keywords?

What’s Your Content?

What’s Your Hold-up?

Okay,

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

et’s take them one at a time:

1. What’s Your Passion?

You build canvas duck boats. Your sister had terrible teenage acne - common facial acne. You know all about

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

evada’s Area 51. You can rid the yard of garden moles or Dutch elm disease. You know something that many don’t know. You’re some kind of expert. And, better yet, you love

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

the subject. It’s your passion! You got one? Good. You’re off and running.

2. What’s Your Niche?

Wikipedia.org the online encyclopedia defines niche as a focus

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

d available portion of a market. By definition, then, a Web business that focuses on a niche market is addressing a need for a product or service that is not being addressed

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

by traditional providers. You can think of a niche market as a narrowly defined group of potential customers.

So, you need narrow rather than broad. Something relating to

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

our passion. Let’s take your sister. She had common, facial acne in her teen years and the two of you developed a treatment regimen to clear it up. Acne treatments. Prett

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

broad market. There’s lots of information on the ’Net about teenage acne and acne treatments. But, wait a minute! Acne came back on your sister big time at age 48. Not f

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

acial acne. Butt acne! Now you’re talking. There’s a narrow niche market; just what we’re looking for! It’s just an example, of course. But, you get the idea. A narrow

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

market concept that’s under utilized!

3. What’s Your Keywords?

Your passion keywords - niche keywords - drive your Website. Keywords are used to help the I

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ternet surfer in his search. And, at the same time, this niche keyword coupling will help to improve that all-important search engine ranking. To be consistent let’s apply

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

this approach to our butt acne example. Sorry.

We must use niche keywords that are pertinent to this site theme. These relevant topics will become secondary pages. So, bu

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t acne is our Website theme. Secondary pages might include “butt acne treatment”, “pore cleansing for the butt” and “butt scrubbing techniques”.

4. What’s Your Content

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

?

Getting a good ranking and position with the search engines is important. The best way to achieve these is through relevant content, based on your passion and sprink

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ed with those precious keywords.

Then, keep writing more applicable content. Good stuff your visitor has got to have. He may be beset with the worst case of butt acne ever

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

5. What’s Your Hold-up?

You now have a plan. A Website plan. You’re ready to start building your Website! Let's begin with: what’s your passion?

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elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

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tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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