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Youtube.com has created an incredible viral marketing campaign with fast streaming videos that propelled this young video sharing website into the top 20 most popular spot for internet surfers. At first glance it would

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

appear that Youtube.com simply tapped into the video craze of today's society. On some level, that's true but if you take the time to look concept of this website that garners millions of visitors every day - you will n

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

otice that the key to Youtube's success isn't the quality of the videos. The overall web site development of Youtube.com is a perfect example of what people want online - connection, community and a place to call their

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

own.

Youtube is a perfect melding of high technology and relationship marketing. Yes - there you can watch fast streaming videos of every kind. You can upload your own videos and tag them so other members can find you

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

videos. Then the connection occurs. Youtube lets you rate the videos you watch. You can comment on the video or talk about what others wrote about the video. You can email the link to people that might like the vide

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

o and if you have your own website or blog - you can even get the embed code to put your favorite video up on your on site.

The viral nature of this concept is powerful. I have embedded a video or two myself into my si

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tes which means, although people that view the video on MY site - it's actually running off Youtube.com and a message tells my visitors they can share this video, even email it to a friend. Youtube.com has made it possi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

le for any video on their website to travel the entire world wide web with a message "SHARE ME" built right in. When you click through the video, you find yourself on Youtube.com browsing through even more streaming vid

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

eos.

Even if this is where the website concept ended, it could have been pretty popular.

Remember, this is about more than videos. This is about connection and community. Youtube is built on relationships. When peop

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

le start sharing videos, making comments and rating their favorite videos - the Youtube power is in the people fueling this community. Visitors can find friends, start groups, build a forum and invite your friends to co

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e talk about their favorite videos.

There is sense of competition build in... with such categories as "most views" "most links" "most videos" in a forum or group. Members are encouraged to connect with friends, meet ne

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

w people, and create their own "favorite" video list and play lists - all of which gives a strong sense of belonging.

The website development of what is now Youtube.com has taken every step to make the experience of wat

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ching videos to be highly interactive and in a way - powerful. Visitors are essentially moving in and out of communities, circles, video groups and connecting with other video raters. Great concept and its working. Th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

is could be considered a free plug for the creators of Youtube.com but it's not.

The more I studied both the viral aspects and visitor interaction on Youtube, the more I realized that other high traffic sites aspire to

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

his same level of interactivity. Websites that offer product reviews, forums, communities, encourage "tell a friend" relationship marketing and invite feedback - invariably beat out websites that are static. Everyone t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

hat has a website or is planning to create their own online presence should look at the human aspects of websites like Youtube and MySpace to see what visitors GET for being part of the action. When you can identify way

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s to pull in your visitors then make them feel that your site is a part of their lives - that is when you will see the POWER of relationships with online business.

On a smaller scale, blogs are moving from one dimension

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

l online journals to dynamic reader focused communities. The bloggers are learning that the key to getting readers to come back again and again is relationships. Build a relationship with readers. Encourage comments -

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

even discussions and debates. Sharing viewpoints and knowledge - this builds popularity because people want to feel they belong and their voices heard.

Web development with thought to search engines and niches are cri

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tical to online success but if we don't find ways to get visitors involved with our website - we are missing the point. Traffic that matters comes from people that will return for more. Oh, yes ~ and tell their friends

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Niche Products are the gateway to your online success. In today's online world you must lead your niche product field in order to dominate the market and be in control of your own destiny. Now that may sound basic in nature but when you have a niche product, you have already narrowed your marketing and it's up to you to do your homework to be the best in your niche market.

Factoring is an efficient and reliable way of meeting capital needs of the business. It is beneficial when a business promises to have definite profits in future but faces capital deficit to get the ...

The one thing that webmasters wish for is a steady flow of web traffic to their website. My aim with this article is to give you a few ideas for bringing web traffic to your website. Once your web traffic is up and flowing, what you do with the web traffic is up to you. First and foremost, web traffic mainly comes from the following areas; in no particular order 1. Web Directories 2. Search Engines 3. Link ahoy! 4. Discussion Boards/Forums We go into each of these in detail below.

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