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Web usability is about making the web more usable for people who go online. It is about making websites easier to navigate which in turn help people find what they need faster. As

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

we know, people like you and I go online to look for information, to learn more about a specific product or service before we commit ourselves to buying a product or a service.

Wh

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

en websites are not designed to be usable, then I cannot find the information I want. In short, this frustrates me and I leave and the business loses a potential customer.

Regardl

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ess of whether you are selling a service or a product, making your website usable is one of the key elements in ensuring you have a steady stream of satisfied prospects and custome

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rs, who come back again and again and hence, producing for you a sustainable and profitable business.

What makes a website usable?

A website consists of a number of web pa

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ges. These web pages contain graphics, text, colours and logo. How these elements are arranged is the difference between making a sale or making your customer frustrated.

Web usab

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ility focuses on the customer. At every step of the way, your website must be designed with the customer in mind.

The problem is, many websites do not do this. They are designed t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

o look great and perhaps elicit a couple of wows but whether the websites actually function in the way customers want are not taken into account at all. When this happens, customer

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s are confused and frustrated, unable to locate the information they want and leave with a bad impression of the business. This defies the very reason websites are created. Website

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s are created to communicate, not irritate!

What can I do to make my website more usable to customers?

Design with consistency

If your menu links are on the left,

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ensure it is on the left on all pages of your website. If you have a logo on the left top corner, ensure the logo is on the left top corner on all your webpages.

Links in same

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

window

If you link to other pages within your website or link out to other websites, ensure your link opens up in the same window. Most users usually use their Back button to

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

get back to the original web page. If your link opens up in a new window, users would not know and would not be able to use their Back button at all.

Be simple and direct

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

There’s no prize for being clever online so name your navigational links in easy, simple and clear language. Users don’t like to guess what’s behind a link like “Knowledge Reposito

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ry” but they do know what “Free Articles” are. Language must be simple and direct so that everyone, regardless of their educational level, can understand when they arrive at your w

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ebsite.

Scannable information

Users do not like reading online because it is 25% slower than conventional print reading according to http://www.useit.com. Users prefer to

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

scan websites for vital information. So if you want to help them scan faster, chunk your information into bulleted lists. Keep one idea per paragraph and keep paragraphs short. Use

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

bold text or headlines to highlight important information. Align your text to the left because this helps users read faster.

Fast downloads

Websites must download fast or

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

you lose the visitor. You have less than 10 seconds to capture your visitor’s attention. To ensure your website downloads fast, design with the assumption that every web visitor i

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s using an old computer, accessing your website using dial-up Internet services. Other methods include optimizing website graphics and reducing time-wasters such as Flash graphics.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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