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Sometimes we fail to see the opportunities right in front of our eyes. We have the ability to choose whether we define our work or we let it define us.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

What are you choosing?

Step 2– Identify some specific moments during the past several weeks where you felt like you were able to express your

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rue self at work. What were you doing? With whom were you working? How did you feel physically?

When we are over worked and over stressed, it is easy

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

to focus most of our attention on what is not working. We forget the little victories during the day and the times when we are free to be our authentic

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

selves are overshadowed by the times we feel completely incongruent.

I worked with a client one time who worked with a woman who was desperately over

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ualified for the work she was doing. My client said that this woman had 2 graduate degrees, was very sharp, and it was clear she was suited for much gr

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

eener pastures. But, somehow she seemed ok working a job at the lowest point on the totem pole. My client said that not only did this woman seem okay w

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

th the work, but no matter what the task, she did it with a smile. My client was so frustrated with her own situation and was having such a hard time c

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

oping that she could not understand how this woman could stay so positive.

So, she finally asked her. The woman admitted that she wasn’t thrilled with

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

her current position but she saw it as a means to an end – even though she wasn’t sure what the “end” was yet. She said she figured she had to do those

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

tasks whether she liked them or not right now so she might as well be happy doing them and do them better than everyone else.

This woman recognized th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

at she had to stop attaching value to the individual tasks and rather look at the big picture. Sure, she probably had every right to hate her job – she

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

didn’t spend thousands of dollars on graduate schools to file papers and write form letters - but she knew it was temporary and she was able to do her

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

job without identifying exclusively with it.

My client said to me, “Why can’t I be like that?” I told her it was very simple. She could be exactly li

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e that – she just had to make the decision.

So, even if you can only recall brief moments where you were able to express your true self at work, ident

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

fy them and write them down. Be specific about exactly what is it that you were doing. This is important if you decide in the future to explore a diffe

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rent path. There are so many ways we can express our true selves and very often people make the mistake of thinking they have to be participating in so

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e noble effort in order to do this when actually you could be doing it when you are doing something as simple as sorting files. It is not so much the t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ask but rather how you approach it and your attitude toward your work. We bring who we are to each task and it shows up whether we want it to or not. H

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

w are you going to show up today? How can you change your situation by your attitude? How can you express your authentic self today, in all that you do

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Defining your business mission can lead to greater profits and more free time for the business owner.

Business Brokers often double as business appraisers. I see a real problem with business brokers and their valuations teams it seems like a huge conflict of interest to me. Many times the business broker sales person is also a licensed business evaluator.

Most Realtors know the importance of identity branding and work at branding themse;ves. So, when real estate buyers and sellers need a Realtor they think of them...not you.

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