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Just Other Articles - Employee Engagement - Getting to the Heart of the Matter
Calling all Executives and Managers! Are you engaging the hearts and minds of your employees”? You’re probably thinking, “This line has been used so often that it’s become a clich?. Of course I am!” But … are you really? According to Gallup research, 29% of employees are engaged, 54% are not engaged, and 17% are actively disengaged. Gallup researchers estimate that th According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product e lower productivity of actively disengaged workers costs the U.S. economy about $370 billion annually. With employee disengagement so prevalent, could it be that managers don’t understand what “engaging the hearts and minds of our employees” really means? Rational engagement, another way of saying “engaging the mind”, is the intellectual commitment that people make to th ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in eir organizations. It’s their understanding of how they can help their organizations succeed. And it’s recognizing what’s in it for them as well as for the organization. Rational engagement is conditional. The expectations that you define with your employee at the beginning of a new assignment determine its conditions. With each assignment and with each change of dire lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. ction in the organization, these expectations are renegotiated. Emotional engagement, on the other hand, is about something more fundamental, and much deeper. It’s about the visceral connections your employees have with your organization. It’s how your employees feel about what you’re asking them to do. They may not tell you what they’re feeling, but it nevertheless has here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe a huge impact on your organization’s success. Emotional engagement is unconditional. Your employees’ expectations are defined by your relationship with them. Your relationship becomes a lens through which your employees view your organization. Here’s a story of a manager who believed her employees were highly engaged. What do you think? Diane was a project manager in a d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro n I.T. support group in a large retail organization. She thought of her management style as “tough but fair”. The project lead and the other six members of her project team were just wrapping up a six-month project. They had received acceptance sign-off from the users and were preparing to implement the new software that evening. The users were excited that the project ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc was finally coming to an end and that their system would be ready for them when they came into the office the next day. The project team had spent some late nights reworking the software because of the users’ changing requirements, and the users had expressed their appreciation to Diane about the project team’s efforts, especially the project lead “going way above and bey easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi ond”. Diane didn’t pass their feedback along to the team. She thought the team members weren’t working up to their capabilities, and if she gave them the users’ feedback, they would probably slack off more than they already were. The organization had not been doing as well as expected, and there were rumors of layoffs. The team had heard the rumors and they expressed t nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically heir concern to Diane. She said she had heard them too, but they should not be worried - no layoffs were being planned. In reality, Diane had known for several months that layoffs were coming. The I.T. Operations Manager approached Diane at 3:00 pm. He had just learned about the pending implementation. He asked if they had tested the software on the new equipment tha and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ t had been installed earlier that week and was being moved into production that night. Diane was momentarily speechless – she had not heard about any new equipment, much less tested the software on it. She told the Operations Manager they would test now, and continue with the implementation as planned. Diane met with her team and explained the situation. She said the Op ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi erations Manager had failed to tell her about the new equipment, and that the team would just have to work late until the testing and implementation were complete. The team members grumbled and complained, as Diane had expected, but they agreed. She said, “I’ll stay and help you.” At 4:30, Diane received a call from her daughter reminding her that this was school parents ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a ’ night. Diane had completely forgotten about it. She left the office at 5:00, asking her project lead to let the team know, and asked him to call her cell phone when the system had been implemented. After she left, the team got together. What really happened? they speculated. Diane didn’t have the best relationship with the Operations Manager. One team member said h dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod e thought the Operations Manager had “set her up – there’s no love lost there”. Another said, “Well … she deserves it. Here we are – again. And where is she?” The project lead stepped in and said, “Forget it – let’s get this over with.” The project team began the test. They encountered many problems. By 11:00 pm, they decided that they couldn’t complete the work tha cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin t night. They would finish it in the next morning. When Diane arrived at the office in the morning, she was greeted by the V.P. of I.T., who asked her to join him in his office. Her project lead was already there. He closed the door and demanded to know what had happened. His phone was ringing off the hook! Diane immediately blamed the project lead for not calling he tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen r, and she blamed the team for not getting the work done. “They’re simply not reliable,” she said. The V.P. of I.T. shouted, “Get them all in here!” Diane nodded and assembled the team. The V.P. said, “We were going to meet on this later, but I might as well tell you now. You’re all being laid off. We’re going to outsource I.T. Support.” The project team was stunned, a t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel ll except the project lead who responded, “Since you’ve put your cards on the table, I will, too. I’m leaving. I’ve only stayed on until now to complete the project”. Diane was stunned. What happened here? There are two key elements in a relationship that foster emotional engagement: Trust and Respect. Trust is created in three ways: Openness – Keeping your employe ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust es “in the loop” through sharing as much information as possible about the direction of your organization and the importance of the roles they’re playing in it. Diane didn’t keep her team “in the loop” about the positive feedback they were receiving from the users, or about the problems the organization was experiencing. Honesty – Responding to questions truthfully, exce y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products pt in those situations in which you are constrained by your organization’s confidentiality requirements. When asked about the layoffs, Diane didn’t respond truthfully. This is one of the most difficult questions for a manager to answer because he/she may be under an organizational directive to not divulge anything about the layoffs. A guideline to follow is instead to sa . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de y, “When I have information to share, I will let you know”. Integrity – Keeping your word by doing what you say you will do. Diane had said she would stay and help, but she didn’t. She had a reasonable excuse under ordinary circumstances, but these were not ordinary circumstances. As the project manager, she was ultimately responsible for the successful completion of t elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip he project. If she had stayed, she might have averted the situation. Respect is created through treating your employees in the same way you wish to be treated by your manager. Diane openly disrespected the project manager and the team in the meeting with the Vice President. The bottom line? Diane had not “gotten to the heart of the matter” with her team. How about you? tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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