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As site designers, webmasters often feel that they have handle on the traffic that their web sites generate. Very successful webmasters, on the ot

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

her hand, can be sure that they know what’s happening on their websites by taking advantage of the information provided by their web statistics.

W

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

eb site statistics can actually be a bit of a misnomer. The name makes them sound like an excel spreadsheet full of boring numbers that don’t rela

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

te to website usage … and some web stats packages can be just that: boring -- providing only the basic numbers about who’s on your site. (Unique v

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

sitors, page views, entry pages and exit pages come to mind). But in reality, web statistics have come a tremendously long way in a short time, an

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

d are able to paint a very unique picture of what website visitors are doing each and every time they visit a site.

New hosted web statistics solu

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tions that no longer rely on web server log files, are capable of recording, keeping and displaying valuable pieces of information about each user

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

of a website. Most of them allow webmasters and marketers to view the statistical information in real-time and display the statistics in easy-to-u

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e graphical interfaces. Even better, they are now allowing webmasters to go beyond top-level statistical information and drill-down into a specifi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

c user’s session to determine how much time they spent on specific pages, what links they clicked on, or to track the exact path they followed from

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

the time they arrived to the time they left.

Even more advanced tools have been developed to help webmasters translate statistical data into grap

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

hical representations of web site traffic activity. Heat maps and site overlays are some of the most effective methods to date to demonstrate exac

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ly what type of decisions web visitors make as they look at a particular page.

Heat maps show the web page with a weather-map-like representation

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

of where the “hottest” points on the page are. By viewing a heat map, webmasters can see where the attention on a page is being paid, which they c

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

an use to more effectively organize a page to emphasize a page’s most important elements.

Site overlay is a tool that demonstrates where users are

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

clicking by displaying the page, with percentages overlaid on the page that show exactly what percentage of the total clickthrus are being done vi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

that particular link. Like the heatmap, it demonstrates where user’s eyes are going, and can help webmasters understand where people are clicking

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

and deduce why they choose the links they do.

In the end, the importance of the web statistics will only be determined by how much use that the w

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ebmaster can make of the information. Can they make effective changes to their site using the statistics they’re provided? With these new tools,

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

web statistics providers have made it much easier to get statistics, and use that information to make their websites a better place for their users

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Effectively marketing that we are talking about is utilizing multiple marketing strategies that is best fit to market your business. Most new comers copy cat just one or two methods that others are doing, whether appropriate for your business or not.

At this point, as you are going from 300 to 1000 subscribers, you might be experiencing wild changes of emotion regarding your email or list building campaigns. One day you mail out an affiliate email that generates $500, and then you go for two weeks without a sale...

Many people call themselves podcasting experts and it’s no wonder since podcasting is still fairly new and everyone is trying to jump on the podcasting bandwagon to make tons of cash. But not everyone who calls themselves an podcasting expert really is and you need to understand the ways to separate the real podcasting experts from those trying to make a fast buck. Here are some ways to determine whether a podcasting expert is trustworthy and whether you should spend money on their podcasting product or service.

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Just Other Articles - Web Site Statistics Help Webmasters Monitor Website Traffic and Optimize Their Sites

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