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Cardholders can sign up for the free program at their credit card company's website. When they want to make an online purchase, they receive a 16-digit number,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

randomly generated by the credit card company. This temporary credit card number can be used once or sometimes repeatedly at the same online store.

virtual pre

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

paid credit card numbers were initially designed for Internet shopping, but can be also used for purchases made over the phone as well as through the mail. Howe

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ver, they cannot be used for in-store purchases or whenever a traditional plastic credit card is required for payment.

The virtual credit card technology has b

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

een around for six years, but according to consumer advocates the technology has not been very popular with consumers. Interest in virtual credit cards seems to

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

be increasing, though, thanks to recent headlines regarding identity theft breaches. A major benefit of virtual card programs is that personal information is c

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

oncealed during the transaction.

A recent study found that 46% of credit card fraud victims had no idea how fraud occurred, but 21% said they believed their cr

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

edit card number was stolen off the Internet. Obviously, card issuers hope that virtual card programs will help address such concerns.

The virtual card program

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

is simply an extra layer of security to protect the credit and identity of consumers who choose to buy online, much like installing a home security system help

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s to protect a home from intruders.

Is online shopping really safe?
Stories of high-tech hackers breaking into company databases on the Internet to steal

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

customer information (such as credit card numbers) stop many people from making online purchases. Although these types of problems don’t happen often, there is

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

an ever-present fear among consumers that the wrong person may get hold of their credit card number or other private information.

Because of booming e-commerce

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

and the love affair with the Internet, there is much at stake for credit card companies should these problems or fears get out of hand. As you might expect, co

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

mpanies are working quickly with new technology to stop the problems and calm the fears of their customers. Their solution? Disposable or temporary credit card

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

transaction numbers.

Private Payments assigns unique random numbers that are linked to a consumer’s actual card account, but the numbers are only temporary and

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

do not reveal any private information. This temporary credit card number is good for one purchase only, meaning that it does no good for someone to swipe that

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

number because they won’t be able to use it after the initial purchase.

For example, each single-use card number is unique to an online store that you visit an

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

d will not be valid at any other store. In addition, you may use the same number for recurring charges such as monthly bills that you elect to pay online. Altho

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ugh disposable credit card numbers are not available with every company yet, do not be surprised if these types of programs are offered by most major credit car

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

d companies soon. Regardless of whether you take advantage of disposable card numbers , you should always protect yourself with safe Internet shopping practices

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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There are many considerations to make when employing any consultant. Here are just a few.

Each of these 8 marketing tips reveals a proven low-cost marketing tactic you can use to increase your sales and profits fast.

It never ceases to amaze me that people -especially business people- fail to realize that it's a small world we live in, that we're all connected by six degrees of separation (now they say it's been reduced to four) and that as a rule, you should avoid being a rude to the alligators. Or they'll keep you from moving ahead on your road to business success.

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