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Loyalty (n.) – meanings are faithfulness, allegiance, constancy, fidelity, devotion, trustworthiness, reliability, dependability and steadfastness.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Marketing of loyalty credit cards was clever, all the above qualities are brought to mind and it was obviously a well considered choice. For many yea

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s now, Tesco and Sainsbury’s (later Nectar) cards were stored in purses and used almost as often as the purses were opened. You couldn’t forget, the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

hop assistants were trained to trot out “Have you got your (whatever) card.”

It now appears these cards are falling out of favour. Well known names

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ave dropped their schemes or reduced the benefits which are offered. The link between Nectar and Barclaycard has been broken and Tesco have reduced t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e award scheme value to new customers. Indeed there is now so much confusion regarding who offers what, that customers are losing their interest in

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

uch schemes. Quite rightly so, because research reveals that they’re not worth the meagre benefits they offer. With a Nectar card point being worth o

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nly 0.54p, this is quite understandable. It’s just not worth the room it takes up in your purse. Here are three of the worst ones:

· Tesco Clubcard

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

oints are worth between 1p & 4p
· Airmile points are worth 7.9p
· Nectar points are worth 0.54p

On the points system, there is a wide vari

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

tion too:

· The MBNA card pays their customers ?33 per every ?10,000 spent.
· The Natwest Gold or Platinum pays ?39 for every ?10,000 spent.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

· Marks & Spencer, Asda, Amazon, are amongst the ones that offer ?50 per ?10,000. This is under half of 1%

It is possible that the value of the re

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ard can be less than the annual charge for the card. For example, with a NatWest Black card there is an annual fee of ?250, but ?10,000 spent would o

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ly earn you ?51.

The retailer pays, on average, 1%, to the credit card company. In the case of smaller retailer the charge is considerably more. The

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e earnings are not repaid to their customers by the way of reward schemes.

An alternative to the loyalty cards based on loyalty points or discounts

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

would be to use cards which offer other advantages. Those offering cashback on spending or lower interest rates are a wise choice.

For cashback alon

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

, American Express Platinum was the leader of the pack, giving 2% once you reach the annual spending figure of ?7,500.

The top two cards in the rewa

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ds and money-off vouchers are:

· The BAA Worldcard, rewarding those spending ?10,000 with ?795. Their discount vouchers can be exchanged for goods,

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

eals and at bars in all BAA UK airports.

· The GM (general motors) card offering a discount of ?300 off a new Saab or Vauxhall car.

The above infor

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ation was courtesy of website moneysavingexpert.com who also tells us that “Most credit card reward schemes are ripping off the public.”

Rip-off – m

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

anings are overcharge, cheat, swindle, do, fleece, dupe and deceive.

Maybe it’s time for a change, then? Why not log on and find out what’s on offer

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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What really is Support Staff Outsourcing? Is it any different from HR Outsourcing? What value does Support Staff Outsourcing add to my bottom line? Is my organization better off without Support Staff Outsourcing? Why should I consider Support Staff Outsourcing for my organization?

The internet has turned into one of the most powerful tools to market your business or products. Unfortunately, many people think that just by building a website, that they will be able to turn their opportunity, idea, or service into an ATM machine. I'm sorry to burst your bubble, but that just isn't going to happen if you are not willing to put in the time to get recognized. Chances are that if you have an idea, someone else has already thought about it and is making money off of it. The problem is the saturation.

I stumbled upon a show the other night called Miami Ink. It is about tattoo artists, their clients and the stories behind the tattoos. It was so fascinating. People were requesting a custom-designed tattoo to represent some part of their life. (I didn’t even know this was possible, I thought you had to choose a design from a book). Then the artist would draw it up for them on paper and transfer it to the skin.

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