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It's natural for many of us in the healthcare industry to want to help others. It's why we do what we do. We know that th

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e more people we serve, the better and/or healthier their lives can be. To some of us that means growing our businesses s

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

o we can reach more people. The way we do that is through marketing.

Over the years I've written at least once about man

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

y marketing methods most businesses use; web sites, sales letters, post cards, blogs, referrals, patient retention, publi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

c relations, networking, word of mouth marketing and more.

There is one, more non-tangible aspect to marketing that is w

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

orth discussing. Your involvement in your community. Even more so, your position as a leader in your community.

I am not

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

recommending you get involved in your community just to market your business. There are many more rewards in life beside

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s that. Being involved in your community, and being a respected leader in your community, bring many things to your life

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

such as a sense of fulfillment; respect; contacts; a more balanced life; new skills; joy; variety to your day/life (for y

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ou workaholics among us).

Many businesses "get involved" by joining and being active in their local chamber of commerce

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

or other business association. I do these things and I believe they are very important to your business success and perso

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nal growth.

What I am talking about is more than that.

I am going to ask you to stretch a little bit here and add to th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

at involvement. I am asking you to do this by searching for a way to help your community that is not altruistic in nature

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

.

Find something to do that you get absolutely no business benefit from. A way to contribute that is one hundred percent

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

YOU giving and where you don't expect anything in return.

What does this have to do with marketing you may be asking. S

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

pending time and energy on non-business related tasks may at first seem detrimental to your time management challenges. T

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

here is always more work to do and not enough time to do it. Frankly that will never go away.

Besides feeling great abou

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t yourself for being a good human being, you are sending out a positive energy of giving to the Universe. You must give t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

o receive. For those of you following the Law of Attraction, doing with absolutely no expectation of receiving will allow

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

you to attract more of what you want. Both in your business and your life.

Only you can take action to make that happen

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The first in a two part series about the planning and purchasing of steel gondola units for a retail store. Topics include determining the proper height for the units, a discussion of the costs and benefits of various shelf dimensions, and deciding on the number of units you should consider for your retail space.

You never get a second chance to make the first impression. In this fast-paced world you have to move ahead of your competitors. It is no longer big fish eat small fish, it is now fast fish eat slow fish! Your clients are always comparing services and you want to be seen using the latest video streaming technology and communicate effectively and not stick with the old methods of ordinary email. Be ahead of your competitors with video email!

Are you familiar with the ideas of paying it forward (someone helps you and you help the next person in need) and random acts of kindness such as opening a door for someone or yielding the right of way at on a busy street. There are so many ways we contribute to another’s ease or happiness in a matter of minutes. We don’t always know the big or small ways we touch the lives of others.

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